Behavioural Science Explained

Behavioural Science Explained

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Behavioural Science Explained episodes

  • Heuristics

    The discussion provide a comprehensive overview of meta-heuristics, which are problem-solving techniques used to find good solutions for difficult optimisation problems. The discussion covers a wide range of meta-heuristic approaches, including genetic algorithms, simulated annealing, tabu search, variable neighbourhood search, and ant colony optimisation. We discuss the theory behind these methods, their practical implementation, and their application to real-world problems such as the traveling salesman problem, vehicle routing, and cutting and packing.


    The Entire Behavioural Science Reading List

    14 min
  • Cognitive Dissonance

    We discuss Cognitive Dissonance through Eddie Harmon-Jones recently published paper - Cognitive Dissonance - Reexamining a Pivotal Theory in Psychology,

    We discuss the enduring influence of Leon Festinger's theory of cognitive dissonance, which posits that individuals strive to maintain consistency between their beliefs and actions. The text explores various paradigms for testing the hypothesis and addresses critiques, such as the self-consistency and self-affirmation models while delving into the neural correlates of dissonance processes. The contributors discuss how the theory can be applied to diverse areas, such as consumer behaviour and prejudice, and provide novel mathematical models and evidence on the role of affective responses in dissonance. Finally, we discuss the future of dissonance research, suggesting that the field is still evolving and will continue to produce valuable insights.

    Recommended Books to understand Cognitive Dissonance better

    A Theory of Cognitive Dissonance by Leon Festinger

    Mistakes Were Made (but Not By Me) by Carol Tavris and Elliot Aronson

    The Entire Behavioural Science Reading List

    19 min
  • Transparency and Nudging

    This discussion examines the relationship between transparency and nudging in public policy. The author explores the ethical, political, and effectiveness concerns surrounding nudges, particularly regarding their potential for manipulation. The discussion reviews the existing empirical literature on how transparency affects people's choices and evaluations of nudges. While the evidence suggests that nudges remain effective even when people are informed about them, the podcast identifies several methodological limitations in the current research, particularly in the operationalization of transparency and the presence of demand effects. The discussion provides recommendations for future research to address these limitations and to enhance the study of transparency in nudging.

    Book Recommendations for further understanding of the subject

    Nudge by Richard Thaler and Cass R Sunstein

    Inside the Nudge Unit by David Halpern

    Access the Complete Reading List on Amazon

    14 min

About Behavioural Science Explained

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Behavioural Science Concepts are discussed and easily explained. Case studies focused on marketing, business, health, policy, regulation, historical contexts and current research