Behavioural Science for Marketers

This Podcast on shopper psychology, specifically focusses on driving brand appeal. The content, created by Phillip Adcock, a veteran in consumer psychology, outlines how to understand and influence shopper behaviour through various psychological principles. Key topics covered include the impact of emotion before reason, the significance of first impressions, the power of multi-sensory communication, and the optimisation of messaging through processing fluency, humanization, and social proofing.

The session aims to equip professionals with the skills to enhance brand visibility, engagement, and sales by aligning marketing strategies with the inherent ways human brains process information.

Here's a Podcast on shopper psychology fundamentals and the creation of a shopper psychology playbook. The course emphasises that understanding the minds of shoppers can grow businesses by increasing sales, retaining loyal customers, and reducing communication costs, addressing a significant skills gap in the industry.

It details effective learning strategies, the SAEB model (See, Appeal, Engage, Buy), and the distinction between shoppers and consumers, highlighting that effective marketing targets the purchasing decision in-store. The module also covers the evolutionary basis of attention, the role of emotion in purchasing, different shopping modes, and how to achieve marginal gains by implementing numerous small, psychologically informed changes.

This Podcast introduces a professional training course on shopper psychology, highlighting its benefits for business growth and career advancement in a rapidly expanding sector. The content explores various psychological principles that influence shopper behaviour, such as attention spans, different types of memory, and the impact of choice overload.

It also details strategies for increasing product visibility and standout in retail environments, drawing on concepts like evolution, biomimicry, and the power of emotional connection to capture shopper attention effectively.

Finally, the module emphasises a "test and learn" approach for optimising these strategies, providing frameworks for measuring their impact beyond just sales data.

The Podcast provides details of Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evaluate the effectiveness of marketing designs, ranging from packaging to POS to digital ads.

By analysing designs against a vast database of psychological insights, Creative Test provides quantifiable scores across various metrics, such as attention, appeal, engagement, and buyability. This analysis pinpoints strengths and weaknesses within a design, offering actionable recommendations for improvement to enhance shopper response and ultimately drive sales.

The service also includes options for human expert commentary and bespoke training to further refine design strategies.

This Podcast introduces Creative Test, an AI-powered design analysis and optimisation engine developed by Adcock Solutions. The core concept revolves around applying behavioural science and psychology principles to evaluate the effectiveness of marketing designs, ranging from packaging to digital ads. By analysing designs against a vast database of psychological insights, Creative Test provides quantifiable scores across various metrics, such as attention, appeal, engagement, and buyability.

This analysis pinpoints strengths and weaknesses within a design, offering actionable recommendations for improvement to enhance shopper response and ultimately drive sales. The service also includes options for human expert commentary and bespoke training to further refine design strategies.

This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are hardwired by evolution, impacting everything from how we perceive visual stimuli and process information to the role of emotions and beliefs in our purchasing decisions.

The session also examines how retailers strategically target shoppers through various methods, including store layout, product packaging, and appeals to both conscious and subconscious drivers. Ultimately, it aims to empower readers to become "shopper experts" by understanding these underlying influences and making more informed marketing decisions.

This Podcast introduces the discipline of shopper psychology, a field focused on understanding and influencing consumer behaviour in retail environments. It is designed to equip individuals and businesses with skills to increase sales and profitability by aligning products with shopper motivations.

Key concepts include differentiating shoppers from consumers, applying psychological principles across various shopper missions and behaviours, and utilising the "See, Appeal, Engage, Buy" model to optimise in-store interventions. The course also examines how to leverage multi-sensory communication, category-level psychology, and brand-level psychology to enhance product visibility, attractiveness, and conversion, offering practical "hacks" for aspects like pricing and promotions.

This Podcast explores the intricate relationship between human physiology, psychology, and the act of shopping, particularly within supermarket environments. It presents findings on how our brains, minds, and bodies are hardwired by evolution, impacting everything from how we perceive visual stimuli and process information to the role of emotions and beliefs in our purchasing decisions.

The commentary also examines how retailers strategically target shoppers through various methods, including store layout, product packaging, and appeals to both conscious and subconscious drivers.

This Podcast reveals how and why shoppers make purchasing decisions, and how brands and retailers can use these insights to drive performance. By uncovering the psychology and behavioural triggers behind everyday shopping habits, the Podcast provides a practical framework for influencing customer choices in-store.