Behavioural science combines elements of economics and  psychology to understand how and why people behave the way they do. Classic economics assumes that human beings are rational decision makers, but we all know that our choices are often anything but rational! DeltaMV is a leader in the field of behavioural science and uses these principles to shape the work we do.

In this podcast, we will be discussing the challenge of patient adherence to treatment through the lens of behavioural science to understand the problem and to ideate potential interventions to address it.