Behind Her Brand w/ Kimberly DeShields-Spencer

One thing I believe in is strategy before tactics. In this episode, we’re going to focus on the key areas that may be holding your business back. We are going to dive into these key areas and how you can use them as pillars to help you build a systematic approach to marketing and growing your business.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

One of the keys to business success is your ability to problem solve. People are always going to have problems, so as a professional or business owner, your job is to solve these problems for the audience that you serve.

Here’s the thing, problem-solving is easier said than done. You can’t take this lightly and can’t just go halfway with it because people will always look for better and faster ways to get what they’re looking for.

What we are going to go over are helpful tips on how to integrate problem solving into your marketing.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

The one constant frustration I hear is about the need to create so much content.  It can be a struggle at times if you are just not feeling creative. What we are going to talk about are easy ways for you to create a bank of content consistently. 


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

It’s a request that many people of any industry have gotten at some point: “Can I buy you coffee and pick your brain?” While well-intentioned, execution is everything, and sometimes these  requests for a casual, informational interviews can feel very transactional.  So we are going to go over a few ways that you can address that question.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

So, I came up with this term "slap stick marketing" based on the type of marketing I have seen people do - that is not generating the desired results.  You want your marketing to create a response from your audience. You put in the hard work to create great content. However, if you are not positioning your marketing well, it can land flat. 

Today we are going to talk about what this type of marketing is and how you can avoid it.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

There is so much information out there when it comes to marketing.  There is countless of information on engagement, social media,  strategy, etc. However what we are going to talk about is different. Today we are going to go over 2 areas in marketing that often is not discussed but can be very impactful to your business.

About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

There is so much talk about the importance of having various funnels in your business. It can be confusing on which one do you choose for your business. We are going to talk about a funnel that is critical to the success and growth of your business.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

In a world where too many people claim to be experts, it becomes even more important to be one, and ensure the right  audience is aware of it. When you’ve cultivated genuine expertise, shared your knowledge generously, and worked to increase the scale of your impact by reaching more people, you’ve become someone that people respect and will listen to.  So the question is - how do you cultivate being an influential expert?

So today, we are going to dive in to this question.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.

One of the best ways to know if your marketing is working for you o is to ask your clients. As easy as that sounds, I find that most people don't ask the questions that can ensure their marketing efforts are effective.

So today, we are going to dive in to these questions.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

Tags: marketingbranding

We would love to hear from you. Send us a text message.

There is so much discussion about defining or creating your ideal client profile. However,  I want to share another perspective of the "ideal client" framework. Being able to be clear about who your client makes the biggest difference in who you market and build your brand.  Please note this episode is NOT about an avatar or anything like that.  This episode is offering another way to consider defining your "ideal" client.


About Behind Her Brand:

Behind Her Brand is a community of women business owners and career professionals that are risk takers, creative, focused, family oriented, purposed driven and committed to building businesses and careers that bless their families and the community they are in.

Behind Her Brand
www.behindherbrand.net

BHB YouTube Channel
https://bit.ly/39UYh9t

We would love to hear from you. Send us a text message.