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After six and a half years of building this business, we have evolved into TM Legal Atelier. This is so much more than a rebrand. It's a brand evolution where our brand is finally catching up to what the business has organically become: a specialised legal practice serving creative and service-based businesses with bespoke, tailored solutions in a heart led way. 

The word atelier is associated with bespoke craftsmanship and that is exactly what we do. We don't do templates or one-size-fits-all contracts. Every agreement we create is custom built for the specific business it's protecting, informed by my 12 years in litigation where I've seen firsthand what happens when generic contracts fail.

Since launching Legal Atelier, so many people have reached out asking about who supported me during this evolution. Although I don't work with a business coach, it certainly hasn't been a solo journey. My business strategist, accountant, bookkeeper, and business besties have all played crucial roles in guiding me through the challenging moments, giving me the same kind of support I strive to provide my own clients. 

I deliberately chose the term "brand evolution" because this wasn't about starting over. Our services haven't changed but they have become more refined and focused. The name now matches the reality of what we have been building all along. Six and a half years ago, I couldn't have predicted this path, but looking back, every step has led naturally to where we are now: a specialised legal practice serving creative businesses with the bespoke attention their work deserves.

If you're considering your own business evolution, whether it's a pivot, a rebrand, or simply refining your focus, my advice is to surround yourself with people to support you as you journey onwards. Your business will tell you when it's ready to evolve. The key is having the right people around you to help you see it clearly and move forward with confidence. Sometimes the biggest transformations come from finally acknowledging what you've already become.

LINKS:

Sign up for my fortnightly Atelier Briefings here

Discover the Masterclass Series here

Check Your Legals with the Essential Legal Checklist here

Book a Complimentary Introduction Call with me here

Join me on Instagram here