In this episode of BEHIND THE OFFER, I share the story of Rachel, a high-achieving Senior Marketing Manager who strategically navigated her career leap to land a Director of Marketing role in tech. Rachel didn’t just want to move up—she wanted to make a precise and impactful leap that aligned with her ambitions.
How Rachel built external visibility while keeping her job search discreet.
Why a personal brand is essential for ambitious professionals.How the Pathway to Hired Framework helped her:
Impact Positioning: Showcasing achievements like a 40% visibility boost and $10M campaign leadership.
Data-Driven Outreach: Targeting companies aligned with her goals.
Value Articulation: Presenting herself as the solution to business challenges.The impressive results Rachel achieved:
A $60K salary increase, $50K signing bonus, 25% performance bonus, and equity.
Total first-year compensation exceeding $310K.
An 18x ROI on her coaching investment.Rachel’s story is proof that strategy, precision, and visibility can take your career to new heights.
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