In this episode of Sippin and Selling, we’re raising a glass with Rachel Doeck from ForceBrands, the industry leader in building powerhouse teams for the spirits and beverage space. From recruiting top-tier talent to decoding what makes brands stand out on the shelf and in the workplace, Rachel brings sharp insights and behind-the-scenes stories from the front lines of hiring in this ever-evolving industry. Whether you're a founder, marketer, or just passionate about what’s in your glass, this episode is your inside pass to what’s shaking in the spirits world.