Today, your hosts Des and Aisha are joined on the podcast by their good friend Lori Harder! Lori is a speaker, author, and among other entrepreneurial businesses has now created her own alcohol brand called Lite Pink! In this episode, they dive into the idea of creating an alcohol brand without any previous experience, creating a physical product, and building a community around it! Tune in to hear more about this heart-centered brand, and the faith that has gone into creating it in the first place. Of course, with some life updates and a very special announcement mixed in!

02:50 Des’ life updates, and a tragic makeup- toilet incident.

09:00 Aisha’s life update, and being on COVID Watch.

11:00 What are Instagram Badges?

13:00 How you can make money with Instagram Badges?

17:20 Do you know about BravoCon?

19:00 Bravo is releasing “The Real Housewives” wine!

20:00 Meet our next guest, Lori Harder!

23:20 What made you want to start your own alcohol brand?

27:00 How do you know when it’s time to close a chapter of your life and grow to the next?

29:20 If you had all the time and resources in the world what would you do?

33:00 The vision does not come all at once.

34:00 Special Announcement!

39:40 How did you come up with the name Lite Pink?

45:00 What was the process like creating your own alcohol?

47:15 What was the experience like working with Creative Label?

50:05 How to know when you need to take your time with a decision, and when to make a quick choice and move forward.

51:30 How did you initially build a community? 

57:00 How did you get your community involved in the process of creating Lite Pink?

01:01:20 What advice would you give to someone pitching to investors?

01:03:20 What is the value of investing in marketing?

01:05:50 What are your top favorite books? What are you reading right now?

………………………………….

Connect with Lori on Instagram: @loriharder

https://www.instagram.com/loriharder/?hl=en

Sign up to be the first to get your hands on Lite Pink:

https://litepink.com/

Check us out in this Yahoo Finance Podcast Article:

https://www.yahoo.com/lifestyle/20-podcasts-listening-110400074.html

Check out The Big Leap by Gay Hendricks

https://www.amazon.com/Big-Leap-Conquer-Hidden-Level/dp/0061735361

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