History of the Brand

Behind The Brand: Episode 011 - Waist Coveralls, Rivets & Railroad Ties


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This episode explores the history behind the creation of an immigrant tailor who created one of the most iconic clothing products of all time with the innovation to strengthen sewn pockets with tiny metal fasteners. A series of trademark design features distinguish this brand from all others even today, but one timely feature in particular is rooted in its connection to the westward expansion of the American railroad system and the men who originally made this product famous.

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History of the BrandBy Jason V. Hewitt

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