History of the Brand

In this episode, Jason Hewitt tells the story behind the most iconic game franchise in history and one of the world's oldest game and toy companies in existence, as well as its humble links to the manufacture of late 19th century playing cards.

In this episode, Jason Hewitt shares the 1885 origin of the oldest operational soft drink brand from its humble beginnings in a small town corner drug store.  The beverage brand with a somewhat curious start now enjoys a unique status as one that is bottled and distributed by regional facilities of otherwise competing brands.

Jason Hewitt explores the late 19th and 20th century history of an enduring brand of motorized bicycles that continues today. He tells of how the company formed in 1903 by best friends Bill and Arthur, later joined by Arthur's older brothers, and how it began in a modest wooden shed in Arthur's family's back yard.

In this episode, Jason Hewitt connects the history of the Christian and secular Easter traditions. If you've ever been curious about the connection between the egg-laying Easter Bunny and the Christian commemoration of the crucifixion of Christ, well, this episode was made especially for you.

Jason Hewitt uncovers the origins of a worldwide shipping brand that started in 1907 in Seattle, Washington by two 19 year-olds and a hundred dollar loan.  Join him as he reveals the history of one of America's greatest brands; one that continues to innovate the way we send and receive everything worldwide.

In this episode, Jason Hewitt shares the story behind a world-known brand of kitchen gadgets that got its start in the 1940's. Join him as he spins a yarn about the history of one of America's greatest household names; a name that has become synonymous with the product it created.

Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never put to use. It was rediscovered in 2000 and has been shared and modified for modern use in innumerable ways ever since.

In this episode of History of the Brand, Jason Hewitt shares the story of the many cultural attributions to a common cluster of stars in the night sky, its most common name of Greek origin, and the it’s meaning to a company that refers to by a much different name; a company that has transformed the star cluster into an icon known and recognized around the world -- now learn the History of the Brand.

In the debut episode of the new "History of the Brand" name, Jason Hewitt tells a story of business triumph and family failure.  This brand came from nothing more than an idea and a young couple's investment of their life savings and has grown into a multi-billion dollar company with a ubiquitous presence across the United States and Canada.  It only cost the founder everything he worked so hard for, from his leadership of the company to his relationship with at least two of his thirteen children.

In this week's episode, Jason Hewitt details the series of events that led to the rise of a great American family entertainment brand that no longer exists, and the company that developed in its absence. The bigger they are, the harder they fall, and this giant of the movie rental industry made one too many miscalculated errors that ultimately cost it its life, paving the way for its competition's success.