History of the Brand

History of the Brand: Episode 015 - The Poster Child Of The Propagandist


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Host Jason Hewitt reveals the story behind one of the most ubiquitous and parodied slogans of modern history. With origins dating back to the years before World War II, the simple message was originally intended as wartime propaganda, but was never put to use. It was rediscovered in 2000 and has been shared and modified for modern use in innumerable ways ever since.

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History of the BrandBy Jason V. Hewitt

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