Behind the Brand®

On January 1, 1914 the first ever passenger airline took flight, travelling just 38.3 kilometers from St. Petersburg to Tampa Bay, Florida. In 2019, 38.9 million flights transported 4.5 billion passengers around the world, 162 million of which were Canadian.

Air travel has become a popular method of travel, a means of connecting people to friends and family around the world, transporting them to places they have never seen. In 1996, WestJet was born in Calgary, with the intention to provide Canadians with safe, friendly, and affordable air travel.   

Injecting fun and care into every flight, this regional company had big aspirations to become a globally recognized airline. Richard Bartrem, VP of Marketing at WestJet, joins us today to talk about building a globally competitive brand.

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Founded in 2019 by co-founders of SkipTheDishes, Neo Financial is a technology company re-imagining spending, savings, and rewards by using technology to simplify finances, create rewarding experiences, and build community for all Canadians.

You can learn more about Neo Financial here.
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