Behind the Game

Behind the Game

By Behind the GameLeisureVideo Games
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Behind the Game episodes

  • 2. Influencer Marketing for Games is Broken | ft. Callan Saurma-Jeltsch | Behind the Game Podcast

    Explore innovative influencer marketing strategies with Callan Saurma-Jeltsch, alongside co-hosts Sandy Smith and Ismael Jorge.

    Callan advocates a community-driven influencer marketing model that moves away from cost-prohibitive inauthentic engagement to a strategy based on authenticity, detailed social media research, and building a sustainable influencer ecosystem around your game. With insights into targeting and researching influencers across niches, creating engaging content, and optimizing performance for repeated success, this episode is packed with actionable strategies.
    For developers aiming to grow faster, this episode is a must! Subscribe and follow to gain industry-leading knowledge straight from the experts.
    Callan on LinkedIn:
    https://www.linkedin.com/in/callan-saurma-jeltsch-518810220/
    Check out Yodo1 on LinkedIn:
    https://www.linkedin.com/company/yodo1/
    Check out the video version:

    https://youtu.be/tFs6LRAXa2M


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    #yodo1 #behindthegame #gamedev

    38 min
  • 1. Veteran Investor Reveals Why Some Games Stand Out | ft. Johan Eile | Behind the Game Podcast

    In this episode of the podcast, join co-hosts Sandy and Ismael, with guest Johan Eile, a seasoned investor and co-founder of Smulton Ventures, for an insights-filled discussion on navigating the gaming industry's investment landscape. With his extensive experience, including roles at Kabam and on the board of Trophy Games, Johan brings valuable insights into what investors look for in games, effective pitching strategies, and growth tactics.

    For developers aiming to make an impact, this episode is a must! Subscribe and follow to gain industry-leading knowledge straight from the experts.
    Follow Johan on LinkedIn:
    https://www.linkedin.com/in/johan-eile-857981
    Check out Yodo1 on LinkedIn:
    https://www.linkedin.com/company/yodo1/
    The book mentioned in the episode:
    https://www.amazon.com/UP-DOWN-companies-succeed-others-ebook/dp/B0CR4D417V


    Check out the YouTube version:

    https://youtu.be/tSJw_gvMy-Q


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    #yodo1 #behindthegame #gamedev

    37 min

About Behind the Game

From the publisher's feed

The game growth podcast where we unlock the gaming industry's juiciest stories and insights, with inspiring lessons (learned the hard way) from pros across the industry. Each episode dives into a key topic "behind" what makes great games succeed, from innovative game mechanics to game growth strategies, featuring insights from marketing experts, developers, investors, and industry pioneers. Our goal is to find hidden gems and share them with the world. Expect practical advice, industry trends, and inspiring stories to fuel your game development journey.