Behind the Growth

What is the difference between a good and a great company? Mindset! While building a high-performing team is important, true success comes from a culture of acceptance, inclusivity, and recognition. And for that, you need to shift your mindset.

Join us on this episode of Behind the Growth as Lisa Sharapata, Chief Marketing Officer at the Arbinger Institute, shares what got her interested in marketing, what it’s like being a CMO, the difference between an inward and an outward mindset, efficient vs growth-at-all-cost mentality, and how a mindset transformation impacts organizations. 

This is an insightful conversation that will inspire you and your company to greater success! 

Key Takeaways:
- With a growth-at-all-cost mentality, you are not going to get the most out of people
- Your people are where you’re going to find the turnaround in your business
- An inward mindset means putting yourself first—because of insecurity or ego
- An outward mindset means you put others’ needs and the bigger picture first
- Transforming mindsets can increase desired results by 4x

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

A high-performing team is a reflection of its leader and vice versa.  And according to our guest Lino Caccavelli, VP of Direct Financial Services at Simplii Financial, it all starts with an ambitious leader. How the leader designs and builds the team, and fosters collaboration. But most importantly—focuses on progress and not perfection.

Lino also shares why he decided to study software development, his career journey, and the importance of mentors in his professional development. 

Get ready to learn the essentials of building a winning team in this inspiring and informative episode of Behind the Growth!

Key Takeaways:
- Every young professional could use a good mentor
- A well-connected team is a prerequisite to overall company growth
- Find creative ways to mitigate cultural/geographical differences in your team
- Emotional intelligence is key to cultivating success in your team
- To motivate your team in the long term, you need to measure their successes (and misses)
- Having leaders in Design, Delivery, and Ops is great, but how they collaborate is key  

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

You don't have a sales, marketing, customer success, or product problem. You have a Go-To-Market problem. Recognizing this requires a shift in mindset: you must operate together. 

So if you are part of sales, marketing, product, customer success, or executive leadership, unite your teams around go-to-market. Use it as the catalyst, celebrate it together, and your business will flourish.

In this episode of Behind the Growth, Judd Borakove, the chief growth and community officer at GTM Partners, joins our host Mudassar Malik to discuss what go-to-market (GTM) is, who owns it, its top five challenges, the new motions, and the CAT framework.

Key Takeaways:

- Go-To-Market is hard…but a great unifier as well
- There isn’t a company out there that has all of GTM on lock
- The CMO or CRO may implement GTM, but its true owner is the CEO
- Struggling to articulate your value (ROI) is resulting in customer churn
- The CAT Framework is one of the most important components of GTM

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

Starting a business or finding the right people to support your idea may not be that challenging, but growing your business is tricky as it requires many sacrifices. Because of this, many people either give up from a lack of motivation or lose it in the process of growing their business. 

It’s critical for everyone beginning their entrepreneurial journey – or looking at how they can grow their company – to find brilliant examples and talk to people who have overcome obstacles and never stopped believing in their goals.

In this episode of Behind the Growth, we welcome Jahan Ali, the Founder and CEO of mobileLIVE. Jahan has prolific entrepreneurial experience and is currently running three businesses! We asked him to join us on the show to share his professional path, how he overcame bumps on the road, and the lessons he learned that helped him achieve success.

Key Takeaways:
- Hard work and staying motivated always pay off
- If you are persistent, opportunities will come to you
- Hire people smarter than you, and then listen to their points of view
- Don’t be afraid to start from the bottom
- There is no single recipe for success—but humility will take you far

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

Lionel Messi said, ''It took me 17 years and 114 days to become an overnight success.'' But it doesn't seem like that from the outside. We often think people like Messi are very lucky. Therefore, it is critical to hear their stories and learn what it means to grow professionally. As our guest says, ''With a bit of hard work, a lot of brains, and some luck, you can do it.''

Frank Baylis, the executive chairman of Baylis Medical Technologies, joins our host Imran Mian to share what it is like to Innovate in a highly regulated space such as healthcare as well as the challenges he faced and the lessons he learned along the way.

Key Takeaways:
- Business growth is best described using three words: trial and error
- In strictly regulated markets, users and opinion leaders are key to innovation
- As a new entrepreneur, challenges are inevitable—no matter the industry
- Growing from distributor to innovator is not an overnight transition
- Start in a small market before you take on larger competitors

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

Growing a business is like preparing a delightful dish. And just like you can't bake a cake without the right ingredients, you can't grow a business without the right focus.

In this episode of the Behind the Growth podcast, our host Imran Mian welcomes Hussain Qureshi, the president of mobileLIVE. They chat about the prime drivers of business growth, why people are your greatest asset, and how to create customer intimacy.

Key Takeaways:
- A great digital experience is about delighting the customer
- Solving customer problems is the prime driver in business growth
- Employee retention and engagement are your greatest challenges and assets
- Your mistakes are your most valuable lessons
- Customer intimacy is crucial to great professional service

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.

Welcome to Behind the Growth, a bi-weekly podcast from mobileLIVE. In each episode, our hosts, Imran Mian and Mudassar Malik, will interview industry leaders and experts from multiple industries and departments to learn from their unique growth-driving experiences.

Visit mlarteka.com/podcast to learn more about each guest and read key insights for every episode.