Our first podcast on National Beverage Corp - owner of Lacroix sparkling water, FIZZ - left us unquenched. So we brought on Vince Martin, Seeking Alpha author, to go into the ups and downs of the bull case and this one of a kind story. Then we invited Rachel Arthur of Beverage Daily to give us more perspective on what's going on in the industry at large. It leaves a question of how much luck National Beverage Corp had in riding the sparkling water, and whether or not shareholders should care.<br />Learn more about your ad choices. Visit megaphone.fm/adchoices

Our first podcast on National Beverage Corp - owner of Lacroix sparkling water, FIZZ - left us unquenched. So we brought on Vince Martin, Seeking Alpha author, to go into the ups and downs of the bull case and this one of a kind story. Then we invited Rachel Arthur of Beverage Daily to give us more perspective on what's going on in the industry at large. It leaves a question of how much luck National Beverage Corp had in riding the sparkling water, and whether or not shareholders should care.Learn more about your ad choices. Visit megaphone.fm/adchoices

Our first podcast on National Beverage Corp - owner of Lacroix sparkling water, FIZZ - left us unquenched. So we brought on Vince Martin, Seeking Alpha author, to go into the ups and downs of the bull case and this one of a kind story. Then we invited Rachel Arthur of Beverage Daily to give us more perspective on what's going on in the industry at large. It leaves a question of how much luck National Beverage Corp had in riding the sparkling water, and whether or not shareholders should care.<br>Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind The Idea #38: Luck, Sparkling Water, And Lacroix

On Behind The Idea, Seeking Alpha editors Mike Taylor and Daniel Shvartsman take a closer look at an investment idea published on Seeking Alpha to see what makes for compelling investing analysis. We look at what’s happening with the underlying company, what the author’s case is, how well s/he made that case, and what we can learn from this investment story. We also bring on the authors, top investors, and industry analysts or experts to explore the case further. We hope the breakdowns and discussions are is both timely and evergreen, educational and entertaining for investors.

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Behind The Idea #38: Luck, Sparkling Water, And Lacroix

Behind The Idea #38: Luck, Sparkling Water, And Lacroix

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