Behind The Idea

Behind The Idea # 68: Trupanion's Tricky Spot


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Trupanion sparks bulls' and bears' passions even as it takes care of our cats and dogs. We bring on The CrickAnt, a Seeking Alpha author who focuses on insurance companies, to break down Trupanion's positioning and the particularities of the insurance industry. He highlights the biggest challenge the company faces - the need to gain market share while also increasing its bottom line.
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Behind The IdeaBy Seeking Alpha

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