Starbucks is one of the great American growth stories of the last 25-50 years. That story is starting to slow, and Seeking Alpha author Atlas Research argues that the stock is a short as management denies the reality. We break down the author's argument and whether the story - declining traffic, management mis-incentives, increasing competition - checks out, and if so, what that means for the stock.<br />Learn more about your ad choices. Visit megaphone.fm/adchoices

Starbucks is one of the great American growth stories of the last 25-50 years. That story is starting to slow, and Seeking Alpha author Atlas Research argues that the stock is a short as management denies the reality. We break down the author's argument and whether the story - declining traffic, management mis-incentives, increasing competition - checks out, and if so, what that means for the stock.Learn more about your ad choices. Visit megaphone.fm/adchoices

Starbucks is one of the great American growth stories of the last 25-50 years. That story is starting to slow, and Seeking Alpha author Atlas Research argues that the stock is a short as management denies the reality. We break down the author's argument and whether the story - declining traffic, management mis-incentives, increasing competition - checks out, and if so, what that means for the stock.<br>Learn more about your ad choices. Visit megaphone.fm/adchoices

Behind The Idea #71: Starbucks' Fading Buzz

On Behind The Idea, Seeking Alpha editors Mike Taylor and Daniel Shvartsman take a closer look at an investment idea published on Seeking Alpha to see what makes for compelling investing analysis. We look at what’s happening with the underlying company, what the author’s case is, how well s/he made that case, and what we can learn from this investment story. We also bring on the authors, top investors, and industry analysts or experts to explore the case further. We hope the breakdowns and discussions are is both timely and evergreen, educational and entertaining for investors.

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Behind The Idea #71: Starbucks' Fading Buzz

Behind The Idea #71: Starbucks' Fading Buzz

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