In this episode of "Behind the Labels", host Jules B interviews a guest who emphasizes the necessity of survival and the human optimization required for it. The guest shares their experience of waking up from a coma and deciding to fight for life. They now help other entrepreneurs become their most powerful versions and achieve profitability. During the interview, the guest reveals that spending time in silence and focusing on being present makes them uncomfortable but is necessary for success. Overall, this podcast episode explores the challenges of entrepreneurship and the importance of mindfulness in achieving goals.