Being great at your craft and being findable online are two completely different skills — and nobody warns you about the gap between them. This week, Annie tells the true story of how Cedar & Sage nearly stayed invisible: wrong business hours on Google, a beautiful website nobody could find, and two advanced degrees that were no match for a drop-down menu. It's a candid, funny, occasionally humbling look at SEO, Google Business Profiles, and the moment they finally admitted they needed help — because sometimes the bravest thing isn't doing it all yourself. It's just Tuesday.

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Acupuncture school taught my wife the medicine — nobody taught either of us how to run a business. In this episode, I pull back the curtain on our first year at Cedar & Sage: why we chose to go cash-pay (and the insurance-vs-research gap that made that decision easy), my own "dry needling nightmare" that almost kept me away from acupuncture for good, and the humbling realization that being great at your craft isn't the same as being findable. It's the money talk, the marketing reckoning, and a few laughs along the way — because admitting you need help isn't weakness, it's just another Tuesday.

What do you do when the person you love decides to blow up both your lives — in the best possible way? Annie is the person behind the person at Cedar & Sage Acupuncture. In episode one, she introduces herself, tells the story of her wife Jennifer's decision to pursue a doctorate, and meets Lucy — a Styrofoam practice head who became the world's creepiest roommate. Four people showed up to their first community event. Annie's calling it a win.