On today’s episode, we discuss what bank CMOs want, the types of customers they are looking for, and if the marketing teams they lead are shifting focus from brand messaging and corporate communications to the middle and lower marketing funnels their product teams target. In our "Headlines" segment, we discuss how bank marketers are building campaigns to reach Gen Zers across the digital ecosystem. In "Story by Numbers," we review bank CMOs' acquisition strategies and their focus on the marketing funnel. And in "What’s Next," we chat about banks strategies to acquire new customers. Join the conversation with host Rob Rubin and Joseph Pagano, vice president of marketing solutions consulting services at TransUnion.

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-banking-payments-show-what-bank-cmos-want

© 2023 Insider Intelligence 

TransUnion’s TruAudienceTM marketing solutions powers data-driven marketing and measurement with an end-to-end suite of identity resolution, data enrichment, credit marketing, audience targeting and advanced analytics solutions. As part of a global information and insights company, TransUnion supports over 5,000 financial institutions in the US.

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© 2023 Insider Intelligence 

TransUnion’s TruAudienceTM marketing solutions powers data-driven marketing and measurement with an end-to-end suite of identity resolution, data enrichment, credit marketing, audience targeting and advanced analytics solutions. As part of a global information and insights company, TransUnion supports over 5,000 financial institutions in the US.

Follow us on Instagram at: 

https://www.instagram.com/behindthenumbers_podcast/

For sponsorship opportunities contact us:

For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-will-generative-ai-save-banks

© 2023 Insider Intelligence 

TransUnion’s TruAudienceTM marketing solutions powers data-driven marketing and measurement with an end-to-end suite of identity resolution, data enrichment, credit marketing, audience targeting and advanced analytics solutions. As part of a global information and insights company, TransUnion supports over 5,000 financial institutions in the US.

Today’s episode is all about the future of banking as a service (BAAS). In our "Headlines" segment, we use Railsr’s fall from grace to discuss how today’s economic uncertainty has slowed down the progress of embedded finance and BaaS. In "Story by Numbers," we examine a cornerstone advisor’s forecast of BaaS revenues in 2026 and how a 2022 study from Endava found that about half of fintechs are having scaling and platform issues with their BaaS providers. And in "Pretend CEO," we ask guest Leda Glyptis to pretend that she’s teamed up with a giant private equity firm with unlimited capital resources and a vision of building or buying her way to win a material share of the $25 billion of BaaS revenues in 2026. Join the fun with host Rob Rubin, our analyst Eleni Digalaki, and special guest Leda Glyptis, chief client officer at 10x Banking and author of the recently released book "Bankers Like Us."

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-banking-payments-show-who-will-win-baas-2026

© 2023 Insider Intelligence 

On today's episode, we break down everything there is to know about banking and the Gen Z demographic. In our “Headlines” segment, we discuss the article our analyst Tyler Brown published a few weeks ago about Greenlight, a neobank for kids, teens, and families. In “Story by Numbers,” the conversation revolves around why Gen Z is different from other generations and how banks need to cater to their mobile preferences. And in “For Argument’s Sake,” host Rob Rubin takes the position that in 10 years, there will be fewer than 500 consumer banks. Tune in to the conversation between Rubin and analysts Tyler Brown and Tiffani Montez.

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-gen-z-banking

© 2023 Insider Intelligence 

On today's episode, we dive deeper into the banking debacle created by Silicon Valley Bank’s meltdown in order to see what the path forward will look like. In our “Headlines” segment, we discuss the challenges startups that banked at SVB are currently facing and how some existing banks are treading lightly with SVB’s former customers—while others are embracing them. In “Story by Numbers,” we turn the spotlight toward consumer trust in banks. And in “For Argument’s Sake,” we debate whether fintechs will need to operate in an environment with more regulatory scrutiny. Tune in to the conversation between host Rob Rubin and our analysts Tiffani Montez and Jenna McNamee. Listen and subscribe today.

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For a transcript of this episode click here: 

https://www.insiderintelligence.com/content/podcast-banking-payments-show-svb-debacle-looking-ahead

© 2023 Insider Intelligence 

On this special bonus episode of "The Banking & Payments Show," we take a step back from the Silicon Valley Bank debacle to explore what’s on the horizon for the banking industry. In our "Trouble and Opportunity" segment, we examine the lasting effects from the banking failure (e.g., more regulation) and consider the trends that may arise from this crisis (e.g., more neobanks). Tune in to the conversation between host Rob Rubin and our analyst Tiffani Montez to hear what the path forward will be after the meltdown. 

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-svb-aftermath-trouble-opportunity

© 2023 Insider Intelligence 

On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-payments-trends-2023?_ga=2.77676564.1261587664.1679343692-175926949.1671072240&_gl=1*1t2le43*_ga*MTc1OTI2OTQ5LjE2NzEwNzIyNDA.*_ga_XXYLHB9SXG*MTY3OTM0MzY5Mi40OS4wLjE2NzkzNDM2OTIuMC4wLjA.

© 2023 Insider Intelligence 

On today's episode, we discuss the fintech investment trends of 2023. In our “Headlines” segment, we look into why 2022’s fintech investments were lower compared to 2021. In “Story By Numbers,” we question the lack of mega deals in 2022 and consider what they may look like this year. And in “For Argument’s Sake,” we focus on future investment strategies in terms of disruption. Tune in to the conversation between our host Rob Rubin, analyst Eleni Digalaki, and Alex Sion, managing director of Motive Create at Motive Partners.

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For a transcript of this episode click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-fintech-investment-trends-2023

© 2023 Insider Intelligence 

On today’s episode, we discuss ChatGPT, generative AI, and AI’s role in banking. In our “Headlines” segment, we examine if 2023 is really going to be the year of the chatbot in banking. In “Story by Numbers,” we reconcile two sets of data to find out how valuable chatbots really are and forecast how many people will consider using a bank chatbot this year. And in “For Argument’s Sake,” we debate new ideas that you may not have thought of when it comes to AI in banking and generative AI. Tune in to the conversation between our host Rob Rubin, analyst Eleni Digalaki, and Victor Chatenay, strategy and innovation manager at NatWest.

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https://on.emarketer.com/Attention-Summit-20230303-Reg-Page.html?Source=Podcast

Reports mentioned in this episode: 

https://content-na1.emarketer.com/banking-head-of-digital-five-year-innovation-strategy

https://content-na1.emarketer.com/banking-talent-wars-which-jobs-hot-which-jobs-not-2023

https://content-na1.emarketer.com/collaboration-key-achieving-open-banking-success

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https://www.instagram.com/behindthenumbers_podcast/

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For a transcript of this episode, please click here: 

https://content-na1.emarketer.com/podcast-banking-payments-show-will-banks-provide-good-chatbots

© 2023 Insider Intelligence