Note: This episode originally aired on August 14, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson speaks with Adam Boyd, Head of Consumer Lending at Citizens, about the bank's strategic shift in its credit card offerings.

The discussion covers the rationale behind the overhaul and the bank's approach to marketing and customer engagement. Listen to find out more about the importance of understanding customer needs and why it's crucial to remain committed to maintaining a relationship-focused strategy in a competitive market.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠⁠Lightbulb Moments⁠⁠
• ⁠OpenBrand⁠⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond

Note: This episode originally aired on July 23, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson speaks with CJ MacDonald, Founder and CEO of Step, a fintech company focused on providing financial services tailored for Gen Z.

They discuss the inspiration behind Step, the challenges faced in the highly regulated financial services space, and the innovative products offered. Listen to find out more about the importance of building credit for young consumers and how Step aims to grow with its users as they transition into adulthood.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠⁠Lightbulb Moments⁠⁠
• ⁠OpenBrand⁠⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond

Note: This episode originally aired on July 11, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry.

Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on June 25, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson speaks with Nate Bacon, head of consumer and small business credit cards at PNC, about the bank's evolution from a regional player to a national competitor, particularly in the credit card space.

They discuss PNC's new card launch which rewards responsible financial behavior, and the strategic focus on building customer relationships and trust. Listen to find out more about PNC's innovative marketing approaches in a competitive landscape.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠⁠Lightbulb Moments⁠⁠
• ⁠OpenBrand⁠⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond

Note: This episode originally aired on April 7, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson speaks with Julie Szudarek, CEO of Self Financial, about accessible credit solutions for consumers facing financial challenges.

Listen to the discussion about innovative credit builder products, customer success stories, and how Self adapts to economic changes.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on January 31, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson interviews Kelley Halpin, co-founder and CEO of Mesa, about the innovative Mesa Homeowners Card, which rewards homeowners for their mortgage payments and other home-related expenses.

Listen to the discussion about the value proposition of the card, the challenges of launching a fintech product, and the importance of consumer insights in shaping the product's features.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on January 6, 2025 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson sits down with Nick Antonelli, Chief Marketing Officer from Bread Financial, to talk about the strategies for building brand awareness, and the diversification of products and services.

Listen to find out more about the importance of partnerships, consumer engagement, and the evolving marketing landscape in the credit card industry.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on November 13, 2024 as part of the Mintel Little Conversation podcast.

Host Andrew Davidson sits down with Jinal Shah, GM, Shopping & CMO at Zip, to talk about the growth and evolution of the Buy Now Pay Later (BNPL) sector.

Listen as they discuss BNPL’s target audience, marketing strategies, corporate commitment to financial literacy and the importance of responsible lending practices. Tune into the conversation to find out more about the future of BNPL and the opportunities it presents for both consumers and marketers.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on October 18, 2024 as part of the Mintel Little Conversation podcast.

In today's episode, host Andrew Davidson sits down with Anthony Merola, Head of Proprietary Products for Citi Branded Cards, to discuss Citi's vision for its credit card products and the rise of travel credit cards.

Listen to find out more about the importance of customer feedback in driving product innovation and how financial powerhouses navigate the increasingly competitive landscape of the credit card industry.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter ⁠Lightbulb Moments⁠
• ⁠OpenBrand⁠ is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.

Note: This episode originally aired on August 23, 2024 as part of the Mintel Little Conversation podcast.

In today's episode, host Andrew Davidson sits down with Krista Phillips, CMO for Consumer Lending at Wells Fargo, to discuss the competitive credit card marketing landscape, including marketing to Gen Z, the role of AI in marketing, and excitement around product innovation for financial institutions.

Join the conversation with one of the credit card industry's leading figures, learn what it takes to shake up the status quo and lead a brand to new heights in a fiercely competitive market.

Additional Resources

• Get Andrew's take on the latest financial services launches in his bi-weekly newsletter Lightbulb Moments
• OpenBrand is pioneering the future of AI-driven data intelligence for durables brands and retailers, financial services, insurance and beyond.