Behind the Portfolio

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What goes into building a successful landscaping company in the multifamily space — and why does it matter more than most owners realize?

In this episode of Behind the Portfolio, host Breyden Marcus sits down with John Hagaman, owner of Star Outdoor, to talk about his journey as a landscape vendor and what it takes to operate and grow a service business in the multifamily industry.

From there, the conversation expands into the business of curb appeal — how landscaping and exterior presentation directly influence first impressions, resident experience, and property performance. John shares real-world insights on what owners get right, what they often overlook, and how strategic exterior upgrades can drive real value.

Whether you’re an owner, operator, or vendor, this episode offers a practical look at the intersection of service, strategy, and the visual impact that shapes every deal before it even begins.

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In this episode, we chat with Amy Lane about her journey from starting out at AT&T to roles at Lincoln Property, Lantower, and now Greystar. Beyond her impressive career in property management, Amy shares her experiences as a professional vocalist and how creativity informs her approach to branding. She dives into the art and strategy of brand, including her work on the Lantower rebranding. Stately, exploring how brand becomes a true performance strategy. Tune in for insights on aligning strategy with action, building authentic brands, and creating measurable impact in the multifamily space.

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In our inaugural episode, we sit down with Susan Goff, Director of Marketing at Lantower, to explore her journey into property management. Susan shares her career story, industry insights, and her perspective on growth and opportunity in multifamily. From lessons learned along the way to strategies for success, this conversation offers a candid look at what it takes to thrive in the world of property management.

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Behind the Portfolio takes you inside the world of multifamily. Each episode features operators, owners, vendors, and onsite teams sharing real stories, experiences, and insights. Practical, engaging, and approachable, this podcast gives you the inside track on the industry.