How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business?

Arnout Hellemans—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including:

• What do user behavior signals mean for your rankings, and how to optimize for them?
• The biggest mistakes companies make in conversion rate optimization.
• The role of AI and search intent in shaping the modern marketing funnel.
• Practical tips for improving site performance without overcomplicating the strategy.

Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights.

And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.

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