Still working on your well-optimized digital presence with Arnout Hellemans - an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics.

After discussing some of the hottest topics on an operational scale, we now dive deep into the future of PPC, SEO, and CRO - what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution. 

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How do technical SEO, UX, and content work together to impact visibility? And what can they do for your business?

Arnout Hellemans—an experienced digital consultant known for his no-nonsense approach to SEO, CRO, and analytics is here to help. We unpack the building blocks of a well-optimized digital presence, including:

• What do user behavior signals mean for your rankings, and how to optimize for them?
• The biggest mistakes companies make in conversion rate optimization.
• The role of AI and search intent in shaping the modern marketing funnel.
• Practical tips for improving site performance without overcomplicating the strategy.

Whether you’re a digital marketer, startup founder, or business owner trying to better understand the path from click to conversion, this episode is packed with actionable insights.

And this is just part one. In our upcoming follow-up episode, Arnout and I will dive into the future of PPC, SEO, and CRO—what’s shifting, what’s staying, and how to prepare your business for the next wave of digital evolution.

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Humor is a powerful tool, but also a very delicate matter in personal and business situations.

So, let’s discover its role in digital communication with organizational psychologist and humor researcher Dr. Bastian Mayerhofer. As he likes to say for himself, “On paper, I'm a Ph.D.-level cognitive psychologist, but in practice, I'm a passionate humor hacker.” For many years, he worked in marketing and e-commerce, weaving humor and stage experience into campaigns and copy. Today, he’s a freelance consultant for Brand Communication & Strategy and, as a coach and lecturer he is teaching people how humor can unlock creative resources, team spirit, and stress resilience.

We explore:

• What kinds of brands can successfully use humor, and which should tread carefully?

• The fine line between being funny and being offensive in a hyper-connected world.

• Why taking the risk to be humorous can pay off in engagement, loyalty, and differentiation?

• How can humor spark creative problem-solving and drive innovation inside teams and companies?

Whether you’re a brand strategist, digital marketer, or team leader looking to bring more humanity into your communication, this conversation offers valuable insights, and a few laughs along the way.

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How can smart data utilization enhance eCommerce business performance?

This is the main question we explore with a little help from our friend Stefan Loncar, founder and CEO of Loncom Consulting, a company specializing in data analytics and systems implementation. Stefan's passion for data has resulted in creating a service that helps companies use data for informed decision-making, mining the gold of their data.

·      How proper data analysis can improve inventory management and sales strategies?

·      What are the most common mistakes e-commerce businesses make in inventory management—and how to fix them?

·      What are the most important e-commerce analytics metrics, including sell-through rate, and how to use them for strategic decision-making?

Join us as Stefan shares his professional journey and we discuss the key services Loncom Consulting provides and how they help businesses optimize their operations through data analysis and system implementation.

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What’s the deal with the performance marketing world lately?

X is growing, Reddit suddenly improved in search rankings, Meta is blooming for eCommerce businesses, Google is losing its dominance with younger audiences, TikTok remains in the US…?

It’s not easy to stay on top of all these trends but luckily we have the right man to unravel this whole mess for us.

Goran Čandrlić is a performance marketing expert with 20 years of experience. He worked with numerous startups, scaleups, and Fortune 500 companies in eCommerce, travel, SaaS, cloud computing, and high behaviour.

·      How to then structure the campaign hierarchy on Google and Meta ads

·      First-party data and attribution, where to start, what should we look out for?

·      Can GA4 be the right tool for eCommerce businesses or shall we explore other platforms?

·      How do CRMs and CDPs fit into performance marketing?

Stay tuned and enjoy this interesting walk through the performance marketing and eCommerce landscape.

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After gaining basic finance knowledge, we still struggle with financial planning and investing.

Help is on its way. Tamara Vrhovec Sekač, the International Business Expansion Manager at Finax, will introduce us to intelligent financing, a popular concept today.

Tune in and find out:

·        How well-informed is the average person about managing finances intelligently?

·        How has technology, particularly automation and AI, changed how people manage their finances?

·        How can individuals balance risk and reward when pursuing intelligent financial strategies?

·        How can automated financial tools and robo-advisors help individuals make smarter financial decisions?

Let’s improve our financial literacy and look at what innovations and changes are shaping the world of finance over the next ten years.

Additional notes:

• Finax YouTube channel
• Finax LinkedIn page
• 
  

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Working, traveling, and personal growth – looks like digital nomads have it all, however, is everything that easy and simple for them?

Let’s dive in and explore all the benefits and obstacles within the nomadic lifestyle in the company of Kate Shifman - who designs spaces and experiences for the Flexible Generation, is NASDAQ featured, Coliving founder, Award-winning community builder, Speaker on digital nomadism and life-centric living, and Digital media expert for 10+ Years.

·      How do we make a transition to the nomadic way of working and living?

·      What are the top challenges digital nomads face and how to overcome them?

·      What is AOMA Coliving + Coworking, and how does it support nomadic professionals?

·      What tools and strategies are essential for staying productive while living nomadically?

If you ever considered taking the leap into a nomadic lifestyle this is the episode you can’t miss. Enjoy.

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Koliko je važan brending vaše kompanije, toliko je važan i vaš osobni brending pogotovo ako ste mikro poduzetnik ili jednostavno želite biti prepoznatljivi u svojoj poslovnoj zajednici.

Kada je lice u pitanju, žene se oduvijek poigravaju šminkom, a unazad 10-ak godina u staylingu muškaraca sve veću ulogu igraju frizura i brada. Zato smo se za profesionalni savjet i čašicu razgovora obratili Marku Šimunoviću, barberu i vlasniku Polyboy barber shopa.

Na koji način izgled može utjecati na percepciju osobe na konferencijama ili u medijima, postoji li određeni stil koji odaje profesionalizam te koliko je važno prilagoditi stil (odjeću, frizuru, bradu) platformi ili kontekstu - npr. televizijskom nastupu nasuprot online videu; samo su dio tema koje smo pokrili.

Uz to saznajte i što je te kako je nastao barber pool, zašto kupovati u second hand shopovima, ali i kako pravilno oprati kosu. 😉

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Smanjite rizik od kibernetičkih prijetnji i osigurajte svoje poslovanje.

Zaronite u osnovne principe kibernetičke sigurnosti - neophodan vodič za svaku organizaciju. U tome nam pomažu renomirani stručnjaci u svijetu kibernetičke sigurnosti: Tomislav Vuk i Alen Delić, koji je također i Zamjenik predsjednika Hrvatske Udruge Menadžera Sigurnosti. 

Otkrijte ili utvrdite znanje o ključnim pojmovima, kao što su phishing, malware, enkripcija, te najbolje prakse za izradu i upravljanje kibernetičkom sigurnosti. Naši gosti također pružaju praktične savjete i jednostavne korake koje možete odmah primijeniti kako biste zaštitili svoje zaposlenike, podatke i online privatnost.

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How to optimize product listings to rank higher in Amazon’s search algorithm (A9)? What strategies help maximize return on investment (ROI) through effective advertising strategies?

In this episode, together with Dylan Lam, an experienced business and marketing consultant, we dive deep into the world of Amazon sales, covering essential topics for sellers aiming to succeed on the platform.

Dylan shares his journey in the eCommerce space, offering valuable insights on how Amazon has evolved as a marketplace over the years. We explore the debate between Fulfillment by Amazon (FBA) vs. Fulfillment by Merchant (FBM) and discuss the key factors sellers should consider when deciding on their fulfillment strategy.

Whether you're a seasoned seller or new to the game, this episode provides critical insights to help you stay ahead of the competition.

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