Behind The Revenue

Summary:

Chad Kodary interviews Andrew Kroeze about his journey in the coaching space. Andrew shares his experience of building and selling a coaching program, as well as his current venture, Masters of Fate. They discuss the power of community, the importance of transitioning from a personal brand to a sellable business, and the strategies for getting new clients. They also explore the use of School for community building and course delivery. Overall, the conversation highlights the key elements of building and growing a successful coaching program. In this conversation, Andrew Kroeze and Chad Kodary discuss various topics related to coaching programs and personal development. They explore the concept of the Million Dollar Messaging Sequence and the Seven Figure Scaling Strategy Session. They also delve into the importance of segmenting coaching programs and the benefits of the Agency Journey program. The conversation touches on the Masters of Fate Brotherhood and Empower Her Sisterhood, as well as the role of personal development in business success. They highlight the power of funnels in business and the effectiveness of organic lead generation. Overall, the conversation emphasizes the importance of surrounding oneself with the right people and the value of the Seven Figure Entrepreneur School Community.

Takeaways:

• Segmenting coaching programs based on different stages of business growth can provide more targeted and effective support to clients.
• Personal development is crucial for business success, and addressing mindset and relationships can have a significant impact on overall performance.
• Funnels are a powerful tool for generating leads and converting prospects into customers, and they can be applied to various aspects of life and business.
• Organic lead generation through content creation and community engagement can be highly effective in attracting and nurturing potential clients.
• Surrounding oneself with like-minded individuals and participating in supportive communities can provide valuable networking opportunities and personal growth.

Chapters:

00:00 Introduction and Background
02:10 The Power of Community
03:36 Building and Selling a Coaching Program
06:35 Transitioning from a Personal Brand to a Sellable Business
09:34 Selling a Coaching Program
11:39 Starting a New Coaching Program: Masters of Fate
12:11 Getting New Clients for Masters of Fate
14:59 Using School for Community Building
22:23 Utilizing School for Course Delivery
23:20 Converting School Members into Coaching Program Clients
23:50 Introduction to the Million Dollar Messaging Sequence
25:07 The Seven Figure Scaling Strategy Session
26:22 Segmenting Coaching Programs
27:24 The Agency Journey Coaching Program
29:37 The Three Tiers of the Agency Journey Program
32:08 The Masters of Fate Brotherhood and Empower Her Sisterhood
34:26 Mastering the Four Elements of Life
36:05 The Importance of Personal Development for Business Success
37:10 The Mindset Required for Business Ownership
40:13 Breaking Patterns and Setting New Intentions
41:21 The Power of Funnels in Business
42:38 Organic Lead Generation and Conversations
45:09 The Importance of Surrounding Yourself with the Right People
46:00 The Seven Figure Entrepreneur School Community

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Summary:

Rachel Miller, founder of PageWheel, shares her journey from marketing to software creation. She explains the challenges of creating multiple products and the need for an efficient solution. PageWheel was developed to streamline the process of creating products, allowing users to generate content, sales pages, ads, and more in minutes. Rachel discusses the various use cases for PageWheel, from lead magnets to full-blown courses. She also shares her plans for user acquisition and the ultimate goal of selling the company. Rachel reflects on her experience speaking at Tony Robbins events and the impact she aims to make on her audience. In this conversation, Chad Kodary and Rachel Miller discuss strategies for making videos go viral on platforms like TikTok, Instagram Reels, and Facebook Reels. They explore the importance of creating curiosity and entertainment in videos, using curiosity hooks in captions, and gaining views in the first 24 hours. They also discuss the significance of engagement metrics, such as comments, shares, and clicks. Additionally, they delve into strategies for posting videos on multiple channels, simplifying video production, and creating a content schedule. They highlight the impact of viral videos and how to convert them into sales. Finally, they provide information on contacting Rachel Miller.

Takeaways:

• PageWheel was created to address the challenges of creating multiple products efficiently.
• The software allows users to generate content, sales pages, ads, and more in minutes.
• PageWheel can be used for lead magnets, tripwires, and even full-blown courses.
• Rachel's goal is to sell the company and maintain her lifestyle of working from home with her six children.
• She aims to inspire and empower moms to pursue their dreams and achieve success. Create curiosity and entertainment in videos to make them go viral.
• Use curiosity hooks in captions to grab viewers' attention.
• Gain views in the first 24 hours to increase the chances of a video going viral.
• Focus on engagement metrics, such as comments, shares, and clicks, to boost the reach of a video.
• Post different content on each channel to give followers a reason to follow you on multiple platforms.
• Simplify video production to save time and effort.
• Convert viral videos into sales by creating a sequence of videos that drive viewers to take action.
• Use warm audiences for ads to target people who have engaged with your viral videos.

Chapters:

00:00 Introduction and Background
01:32 Transition to Software Creation
04:23 Challenges in Creating Multiple Products
05:37 Types of Products Created
06:15 Efficiency Gained with PageWheel
08:09 Expanding Use Cases for PageWheel
09:00 User Acquisition and Pricing
10:46 Marketing Strategies
12:11 Challenges in Software Development
13:30 Future Plans and Exit Strategy
15:28 Speaking at Tony Robbins Event
21:45 Impact of Speaking Engagements
22:19 Duration of Speaking Engagements
22:57 Creating Viral Videos
23:31 Creating Curiosity and Entertainment in Reels
24:24 Using Curiosity Hooks in Captions
25:25 Importance of Views in the First 24 Hours
27:01 Engagement Metrics for Viral Videos
28:30 Strategies for Posting Videos on Multiple Channels
29:04 Simplifying Video Production
30:52 Creating a Content Schedule
32:13 Posting Different Content on Each Channel
34:31 Timing and Frequency of Posts
36:59 Using AI Tools for Video Editing
37:27 The Impact of Viral Videos
39:27 Converting Viral Videos into Sales
42:30 Creating Warm Audiences for Ads
43:12 Overcoming Challenges in Video Creation
43:52 Contacting Rachel Miller

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Summary:

Joel Erway discusses his customer acquisition strategies, specifically focusing on running paid workshops. He explains how he transitioned from webinars to workshops and the benefits of this approach. Joel emphasizes the importance of variety in engaging audiences and the value of paid customers. He also shares insights on pre-selling and the challenges of overthinking in the sales process. In this conversation, Joel Erway discusses his paid workshop model and the importance of community building. He explains how he uses workshops to engage his audience and upsell them to higher ticket programs. Joel also shares his approach to simplifying processes and reducing stress in his business. He emphasizes the limitations of market size and the challenges of scaling low ticket offers. Finally, he highlights the significance of understanding market size for successful advertising.

Takeaways:

• Paid workshops can be an effective customer acquisition strategy
• Variety is important in engaging audiences and keeping their interest
• Paid customers are more committed and likely to convert
• Pre-selling on the confirmation page can increase conversions Paid workshops can be an effective way to engage your audience and build a community.
• Using a core methodology for workshops allows for upselling to higher ticket programs.
• Simplifying processes and reducing stress can lead to a more efficient and enjoyable business.
• Understanding market size is crucial for successful advertising and scaling.

Chapters:

00:00 Introduction and Background
01:00 Customer Acquisition Strategies
03:35 Paid Workshops and Ascension Models
07:34 Benefits of Paid Workshops
09:46 Running Ads and Workshop Attendance
12:02 Transitioning from Free Webinars to Paid Workshops
13:19 Goals and Offers in Webinars
15:19 Different Offers for Different Audiences
19:53 Transitioning to a Lifestyle Business
21:08 Offering a Backend Sprint
22:41 Pre-Selling on the Confirmation Page
24:24 Avoiding Overthinking and Scaring Yourself
25:09 Duration and Format of Workshops
25:34 Paid Workshops and Community Building
26:16 The Workshop Model and Higher Ticket Programs
27:15 Using Core Methodology for Workshops and Upselling
28:32 Simplifying the Workshop Process and Engaging the Audience
29:47 Streamlining Processes and Reducing Stress
30:38 The Limitations of Market Size and Scaling
32:09 The Challenges of Scaling Low Ticket Offers
34:46 Self-Liquidation and Average Order Value
37:44 Tracking Software and Market Size
39:26 The Importance of Market Size and Advertising
45:07 Understanding Market Size and Advertising Budget
47:04 The Importance of a Large Market for Advertising
48:19 The Power Offer Workshop and Brand Building

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Summary:

Chad Kodary and Ron Douglas discuss the power of webinars for lead generation and sales. They explore the different approaches to webinars, including using them to engage with an audience and build trust. Ron shares success stories and highlights the long-term value of building lists through webinars. They also discuss the challenges of running cold webinars and the importance of optimizing show up rates. Ron reveals a secret strategy of using coupon codes to increase engagement and drive sales. In this conversation, Ron Douglas discusses the value of webinars and evergreen webinars, emphasizing the importance of interacting with attendees and learning from their insights. He also shares strategies for building and monetizing an email list, including the use of replay sequences and deadlines. Ron highlights the benefits of cross promotions and coaching as additional revenue streams. He emphasizes the value of an email list and the need to target specific audiences. Ron also discusses the process of co-hosting webinars and affiliate endorsements, as well as the logistics of running webinars on your own platform. The conversation concludes with information about WebinarCon and how to get in touch with Ron.

Takeaways:

• Webinars are a powerful tool for lead generation and sales, allowing businesses to engage with their audience and build trust.
• There are different approaches to webinars, including using them as a front-end or middle-of-the-funnel strategy, selling webinars as a product, or using them for cross-promotions.
• Building lists and establishing long-term relationships with leads is a key benefit of webinars, even if immediate profitability is not achieved.
• Running cold webinars can be challenging, and optimizing show up rates is crucial for success. Using coupon codes can increase engagement and drive sales. Webinars and evergreen webinars can be valuable tools for generating leads and profitably scaling a business.
• Building and monetizing an email list is crucial for long-term success, and frequent, consistent emails can help keep the list engaged.
• Replay sequences and deadlines can be effective in driving conversions and sales.
• Cross promotions and coaching can provide additional revenue streams and opportunities for collaboration.

Chapters:

00:00 Introduction and Overview
01:01 WebinarCon: An Educational Seminar Company
03:10 Roles and Responsibilities in the Company
03:23 Personal Experience with Webinars
05:55 Trends in the Webinar Space
07:21 The Power of Webinars for Audience Engagement
08:14 Different Approaches to Webinars
10:09 Success Stories and Record Sales
11:06 Using Webinars in Unique Ways
13:44 Challenges with Cold Webinars
15:05 Building Lists and Long-Term Value
16:12 Automated Webinars and Lead Costs
22:51 Using Coupon Codes to Increase Engagement
23:49 The Value of Webinars and Evergreen Webinars
24:46 Building and Monetizing an Email List
27:00 Email Frequency and Content
28:16 Replay Sequences and Deadlines
29:01 Monetizing the List with Coaching and Cross Promotions
29:39 The Value of an Email List
30:13 Targeting Specific Audiences
30:41 Engaging and Monetizing the List
31:13 Different Lists for Different Audiences
31:48 Creating and Using Pre-Written Emails
32:18 Affiliate Programs and Cross Promotions
36:13 Getting a Large Audience for Webinars
37:22 Co-Hosting Webinars and Affiliate Endorsements
40:08 Running Webinars on Your Own Platform
43:00 WebinarCon and Contact Information

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Summary:

Ashton Shanks, co-founder of Bad Marketing, discusses the merger with Four Media and the reasons behind it. The name 'Bad Marketing' stands for bold and disruptive, and it was chosen to create a memorable brand. The company has over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London. They work with a range of clients, from small local businesses to larger brands like ClickFunnels. The media buying team is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. They manage campaigns daily and make data-driven decisions. The conversation covers topics such as changes in optimization, employee breakdown and sales team, marketing strategies for SaaS companies, challenges as a marketing strategy, improving challenge show up rates, simplifying challenge structure, future goals for Bad Marketing, company growth and funding, and performance-based pricing.

Takeaways:

• Bad Marketing is a high-level marketing company that works with a range of clients, from small businesses to larger brands.
• The merger with Four Media was driven by the complementary strengths of the two companies and the desire to create a larger, more impactful agency.
• The name 'Bad Marketing' was chosen to be bold and disruptive, and it represents the company's commitment to excellence.
• The company has a team of over 170 full-time staff members, with offices in Nashville, Atlanta, Denver, and London.
• The media buying team at Bad Marketing is expected to be full-stack marketers who can think outside the box and take ownership of their accounts. Optimization now takes longer to see results.
• Having a sales team can improve collaboration and communication.
• Challenges can be an effective marketing strategy for building community.
• Simplifying challenge structure and focusing on engagement can improve show up rates.
• Setting clear goals and providing templates can enhance challenge effectiveness.
• Bad Marketing aims to reach the hundred million dollar mark and focuses on growth and acquisitions.
• Performance-based pricing can align incentives and drive results.

Chapters:

00:00 Introduction and Background
02:19 Partnership with Four Media
05:05 Reasons for the Merger
07:01 The Name 'Bad Marketing'
09:31 Team and Offices
11:54 Number of Clients
12:46 Working with Big Brands
14:44 Video and Creative Services
15:26 Cross-Channel Advertising
16:09 Qualifications for Media Buyers
18:27 Cross-Platform Media Buyers
19:29 Frequency of Account Management
20:52 Changes in Optimization
22:14 Employee Breakdown and Sales Team
23:01 Sales Team Collaboration
24:10 Marketing Strategies for SaaS Companies
25:07 Challenges as a Marketing Strategy
26:00 Challenges and Show Up Rates
27:01 Improving Challenge Show Up Rates
28:23 Simplifying Challenge Structure
29:13 Challenge Curriculum and Homework
31:08 Controlled and Precise Challenge Structure
33:19 Future Goals for Bad Marketing
36:49 Company Growth and Funding
38:52 Performance-Based Pricing
40:28 Contact Information

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Summary:

Dennis Yu discusses the importance of being Googleable and the various ways businesses can show up on Google. He shares his perspective on SEO, stating that it is a scam and that the focus should be on showing Google and the community that you actually do what you say you do. He emphasizes the importance of trust and credibility in building a brand and explains how AI tools can be used to enhance video creation and editing. He also discusses the potential issues and challenges that AI may bring in terms of trust and authenticity. In this conversation, Chad Kodary and Dennis Yu discuss the role of AI in marketing and business. They touch on topics such as the rise and fall of AI tools like Jasper, the rapid pace of AI development, the competition in the AI space, and the importance of serving customers better. They also discuss the future of Google and AI, the potential impact of generative AI, and the use of voice AI in marketing. The conversation emphasizes the value of trust, human experience, and practical tools in marketing, and highlights the importance of leveraging authority and providing real business results.

Takeaways:

• The key to being Googleable is to show Google and the community that you actually do what you say you do.
• AI tools can be used to enhance video creation and editing, but they should be used to amplify real experiences and achievements.
• Trust and credibility are crucial in building a brand, and AI tools can help in creating proof and evidence of expertise.
• While AI tools have the potential to revolutionize marketing and SEO, it is important to use them ethically and focus on providing value to the audience. AI tools are evolving rapidly, and it can be challenging to keep up with the pace of development.
• Competition in the AI space is fierce, but the key to success is serving customers better.
• Inbound marketing, based on trust and human connection, is more effective than outbound marketing.
• AI should be seen as a tool to enhance efficiency and effectiveness, rather than a hype-driven trend.

Chapters:

00:00 Introduction and Background
00:42 Different Ways to Show Up on Google
01:36 SEO vs. Google's Search Engine Engineer Perspective
03:27 Overcoming Fear of Social Media for Business Owners
04:56 Using Social Media to Build Trust and Credibility
06:25 Creating Content Once and Repurposing It
08:06 Focus on Local Businesses
09:42 AI Tools and Video Creation
10:49 The Future of AI in Video Creation
12:03 The Value of AI Tools in Video Editing
13:33 The Importance of Trust and Real Experience
16:06 AI as a Multiplier for Success
18:52 AI Tools and the Future of Marketing
21:56 The Role of AI in Marketing and SEO
23:09 Google's Perspective on AI Tools
23:50 The Rise and Fall of Jasper
24:18 The Evolution of AI Tools
25:11 The Rapid Pace of AI Development
25:50 Competition in the AI Space
26:02 The Role of AI in Competing with Competitors
26:30 The Importance of Serving Customers Better
27:00 The Future of Google and AI
27:29 The Potential Impact of Generative AI
28:00 The Role of Trust in Business
28:38 The Use of Voice AI
29:05 Regulations and Voice AI
29:15 Using Voice AI for Inbound Marketing
29:26 The Importance of Trust in Inbound Marketing
30:10 Using Voice to Verify Authenticity
30:44 The Value of Inbound Marketing
31:12 The Potential of AI in Inbound Marketing
31:28 The Role of Context in AI Applications
32:19 The Use of AI for Outbound Marketing
32:46 The Potential of AI for Inbound Marketing
33:04 The Importance of Human Experience in Marketing
33:13 The Value of Old-Fashioned Values in Marketing
34:11 The Importance of Trust in Marketing
34:32 The Role of AI as a Tool
35:11 The Hype around AI
36:10 The Value of Real Business Results
37:08 Leveraging Trust and Authority in Marketing
38:20 Using Inbound Marketing to Drive Business
39:17 The Value of Personal Branding and Human Connection
40:20 The Role of AI as a Tool, Not a Hype
40:59 The Evolution of Tools and Technology
41:35 The Magic of Technology
42:10 The Efficiency of AI Tools
43:16 The Value of Practical Tools
44:07 The Power of Boomerang for Gmail
45:07 The Importance of Organization and Efficiency
46:02 The Role of Trust and Value in Business
46:50 Closing Remarks and Contact Information

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Summary:

Jason Wojo discusses the effectiveness of low ticket offers and self-liquidating funnels. He explains how selling low ticket items can lead to higher quality leads and increased show rates for high ticket offers. Wojo also shares insights on running challenge funnels and the importance of getting participants to pay for the challenge. He provides a breakdown of his own funnel, including the order bumps, upsells, and average order value. Additionally, he discusses the benefits of hosting free events and the potential for high conversions and revenue. In this conversation, Jason Wojo discusses his strategy of running free events and using high-ticket upsells to generate revenue. He shares insights into the process of booking event spaces, running ads, and qualifying attendees. Jason also explains his pitch and upsell strategies, including the use of bonuses and guarantees. He discusses the importance of qualifying clients and the types of businesses he works with. Additionally, he talks about his advertising budget and return on investment. The conversation concludes with a discussion on monetizing content on TikTok and Instagram.

Takeaways:

• Low ticket offers can be effective in generating higher quality leads and increasing show rates for high ticket offers.
• Running challenge funnels can be a successful strategy, but participants should be required to pay for the challenge to improve show rates and value perception.
• Order bumps and upsells can significantly increase average order value and revenue.
• Hosting free events can be a powerful marketing strategy, leading to high conversions and revenue. Running free events with high-ticket upsells can be a profitable strategy.
• Qualifying attendees and focusing on high-ticket clients can lead to better results.
• Using bonuses and guarantees can increase conversions and sales.
• Tracking advertising campaigns and optimizing for ROI is crucial for success.
• Creating controversial and engaging content can help build a following on social media.

Chapters:

00:00 Introduction and Background
01:02 Low Ticket Offers and Self-Liquidating Funnels
04:00 Upsells and Order Bumps
05:42 Return on Ad Spend and Funnel Performance
06:29 Targeting Real Business Owners
07:22 Targeting Marketing Agencies
08:14 Running a Challenge Funnel
09:38 Challenges and Show Up Rates
13:02 Improving Challenge Funnel Results
14:23 Challenges with Agency Market
16:21 Funnel Breakdown
19:01 Booking Calls and Qualifying Leads
20:02 Scaling Ads and Adding Setters
22:30 Event Strategy and Outcome
25:03 The Power of Free Events
25:29 Smaller Paid Events
26:00 Running Free Events and High-Ticket Upsells
27:21 Running Events in Different Cities
28:17 Managing Event Registrations and No-Shows
28:45 Event Space and Upsell Packages
29:11 Qualifying Attendees and Sales Process
30:03 Pitching and Bonuses
31:27 Recording Ads at a Mansion
32:30 Handling ROI Guarantees
35:45 Advertising Budget and Return on Investment
36:25 Using HighLevel for Tracking Ads
38:25 Favorite Cars and Exotic Vehicles
41:25 Scaling Wojo Media and Focus on Events
42:24 Monetizing Content on TikTok and Instagram

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Summary:

Chad Kodary interviews Roger Yelvington, the founder of ad launch, a software company. Roger shares his entrepreneurial journey, from owning brick-and-mortar gyms to transitioning into the digital agency space. He discusses the challenges and opportunities he encountered along the way, including his experience with Alex Hermosy's gym launch secrets. Roger then explains the inspiration behind ad launch and its focus on providing a simple and effective platform for agencies to run ads. He also discusses his plans for the future, including potential funding and product development. In this conversation, Chad Kodary interviews Roger Yelvington about his software company, AdLaunch. They discuss the importance of focusing on capturing leads and converting them, as well as the value of specialization and solving specific problems. They also talk about AdLaunch's plans to expand to Google integration and their use of sprint cycles and story points for development. Roger shares insights on managing large tickets and iterations, and expresses his excitement for new features and releases. They discuss the importance of serving agencies and providing solutions, and the need to listen and iterate to meet the audience's needs. The conversation ends with Roger sharing his contact information for those interested in learning more about AdLaunch.

Takeaways:

• Roger Yelvington transitioned from owning brick-and-mortar gyms to the digital agency space before founding ad launch.
• Ad launch aims to provide a simple and effective platform for agencies to run ads, with a focus on local businesses.
• Roger plans to continue refining ad launch based on user feedback and is considering funding to accelerate growth.
• The key to success in the agency space is not just sales, but also retention and providing a valuable service to clients. Focus on capturing leads and converting them to sales.
• Specialize in solving specific problems rather than trying to do everything.
• Use sprint cycles and story points for efficient development.
• Manage large tickets and iterate on the roadmap.
• Stay excited about new features and releases.
• Serve agencies by providing solutions that meet their specific needs.
• Listen to the audience and iterate to improve the software.
• Contact Roger Yelvington on Facebook for more information about AdLaunch.

Chapters:

00:00 Introduction and Background
03:00 Transition to Digital Agency
08:00 Transition to Software Development
17:00 Beta Launch of AdLaunch
25:00 Considerations for Funding
32:00 Future Plans and Roadmap
35:50 Focus on Capturing Leads and Converting Them
38:18 Specialization and Solving Specific Problems
40:08 Expanding to Google Integration
41:21 Sprint Cycles and Story Points
42:24 Managing Large Tickets and Iterations
43:41 Excitement for New Features and Releases
45:28 Serving Agencies and Providing Solutions
46:27 Listening and Iterating to Serve the Audience
49:05 Inspiration and Contact Information

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Summary:

Tyler Narducci, a marketing agency coach, discusses his business and services, including lead generation, sales, and fulfillment. He emphasizes the importance of focusing on results rather than services when creating ad copy and targeting niche audiences on platforms like Facebook. Tyler also explains the process of booking calls and the role of his in-house closers in closing deals. He highlights the need for clear communication with clients about KPIs and offers different payment options for his coaching program. Tyler's team provides white label fulfillment services to clients, ensuring a comprehensive solution for their marketing needs. Tyler Narducci discusses his white label fulfillment services and how his company provides coaching to clients. He explains the process of onboarding clients and the communication channels used. Tyler also shares that his company has transitioned from using white label fulfillment partners to in-house fulfillment. He discusses the advertising strategy for his coaching program, primarily using Facebook and Instagram ads. Tyler emphasizes the importance of long-term follow-up and nurturing leads in the sales pipeline. He also shares insights on increasing show up rates for calls and the benefits of same-day bookings.

Takeaways:

• Focus on results rather than services when creating ad copy and targeting niche audiences.
• Booked calls can cost around $30 on average, depending on the industry and offer.
• Conversion rates for scheduled appointments can range from 10% to 20%.
• Offer different payment options and financing to accommodate clients' budgets.
• White-label fulfillment services can provide a comprehensive solution for clients' marketing needs.

Chapters:

00:00 Introduction and Background
01:02 Tyler's Business and Services
02:18 Transition to Deep Done-for-You Services
03:22 Clients at Different Stages
04:29 Common Challenges for Agencies
05:26 Scaling Challenges and Myth of Just Doing More
06:20 Different Stages of Business Require Different Systems
06:50 Qualifying as an Established Agency
08:07 Targeting and Lead Generation
09:32 Lead Generation Strategies: Paid Ads and LinkedIn
11:10 Facebook Ads and Lead Forms
12:28 Ad Copy and Targeting
15:07 Confirmation Page and Conversion Rates
16:19 Booking Calls and Confirmation Page
17:38 Targeting Niche Audiences on Facebook
18:42 Ad Copy and Messaging
19:41 Focusing on Results, Not Services
20:53 Ad Spend and Financing Options
22:01 Importance of Running Ads
23:23 Pricing and Payment Options
25:10 Lead Generation and Scheduling Rates
26:07 Sales Team and Closing Deals
28:10 Handling Different Offers and Downselling
29:11 In-House Closers and Training
30:16 Conversion Rates and Average Ticket Prices
32:42 Expectations for Client Acquisition
33:57 Different Packages and Offers
34:35 White Label Fulfillment
35:01 White Label Fulfillment
36:06 In-House Fulfillment
37:07 Working with Non-Agency Clients
38:31 Number of New Members Onboarded
39:38 Advertising Strategy
41:21 Advertising Platforms
42:22 YouTube Advertising
43:08 Cost per Acquisition
44:00 Ad Spend
45:17 Sales Funnel
46:04 Long-Term Pipeline
48:21 Show Up Rate for Calls
49:29 Increasing Show Up Rate
52:57 Same Day Bookings
56:42 Automated Sales Process

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Summary:

Chad Kodary interviews Franco Urbaez, a business coach and software creator. They discuss Franco's background, his transition from agency owner to business coach, and the team structure of his business. They also talk about his client acquisition strategy and the development of his software. Franco shares his experience with using funding companies to offer payment options to his clients. They discuss the importance of qualifying prospects and setting the right expectations. Overall, the conversation highlights Franco's journey and the key aspects of his business. Franco Urbaez discusses the qualifying process for the Limitless Mastermind and the importance of the war room session in creating a game plan for financial success. He shares the qualifying questions and disqualifiers used to determine if potential clients are a good fit for the program. Franco explains the DM strategy and lead generation methods used to book coaching calls, as well as the structure of the coaching program and the role of coaches in the community. He also discusses the core prospecting method taught in the program and the importance of building a world-class business.

Takeaways:

• Franco Urbaez transitioned from being an agency owner to a business coach and software creator.
• He uses a client acquisition strategy primarily focused on organic Facebook marketing.
• Franco offers a software called Pepper, which automates DMs and lead flow for marketing agencies and business coaches.
• He uses funding companies to provide payment options for his coaching program, allowing clients to pay in installments.
• Qualifying prospects and setting the right expectations are crucial for a successful coaching program. The war room session is a crucial step in creating a game plan for financial success in the Limitless Mastermind program.
• Qualifying questions and disqualifiers are used to determine if potential clients are a good fit for the program.
• DM strategy and lead generation methods are used to book coaching calls, with a focus on the perfect messenger framework.
• The coaching program includes weekly coaching calls, community support, and access to a content portal.
• Building a world-class business involves focusing on client acquisition systems and leveraging the expertise of coaches and team members.

Chapters:

00:00 Introduction and Background
01:11 Transition to Business Coaching
02:02 Team Structure and Roles
03:20 Client Acquisition Strategy
04:18 Software Development and Features
05:01 Transition from Agency to Software Creator
06:00 Impact of COVID-19 on Business
07:31 Challenges with Churn and Client Acquisition
09:05 Upselling from Software to Coaching Program
10:07 Using Funding Companies for Payment Options
16:13 Changing Payment Plan Structure
19:05 Qualifying Prospects for Coaching Program
24:21 Success Rate with Funding Options
30:31 Qualifying Questions for Prospects
31:39 Qualifying Leads for the Limitless Mastermind
32:31 The War Room Session
33:45 Qualifying Questions for Investment
35:00 DM Strategy and Lead Generation
36:05 The Perfect Messenger Framework
37:35 Coaching Calls and Community
39:36 Building a Limitless Business
41:25 Coaching Program Structure
42:30 Prospecting Methods
48:18 Compensation for Coaches
51:22 Facebook Group vs. Slack Community
54:39 Core Prospecting Method
57:17 Teaching Different Prospecting Methods
59:05 Building a World-Class Restaurant Analogy
01:00:14 Fulfillment and DashClicks
01:00:41 Best Way to Reach Franco Urbaez

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