In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story.
But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it.
So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR.

In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story. But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it. So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR.

In last week's story I mentioned that pivots are a bit of a media fantasy. It got more readers than any previous story.
But hey, if a pivot can provide any cash at all while our industry's normal work is illegal, we’re up for it.
So this week: we go behind the scenes on a modest pivot we’re launching today. The idea development, the launch, the highs and lows of PR.&nbsp;

Behind The Scenes As We Launch Our Pivot

Bullshit-free tips on the realities of owning a business delivered with dry humor. Creative director-turned entrepreneur Ian Whitworth built a $30M national business by always doing the opposite of what private equity investors would do. His book Undisruptable is out now on Penguin Random House, including audiobook read by Ian.

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Behind The Scenes As We Launch Our Pivot

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