Mike and Dylan discuss strategies for self-managed storage facilities with Rick Beal and Megan Smith of Atomic Storage Group. Rick emphasize the importance of fundamental marketing practices, such as optimizing Google business profiles and using quality backlinks. They highlight the need for efficient lead conversion through AI-based phone software and personalized customer service. The conversation also covers the challenges of managing 150 properties, including hiring practices, deferred maintenance, and balancing customer service with business profitability. Megan stresses the importance of documented systems and procedures to ensure consistency and efficiency. They emphasize the importance of affordable, reliable technology that aligns with business fundamentals rather than complicating operations. They stress staying updated with trends, especially AI, and adapting to market changes.

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