Jordan Yates welcomes Jay Wichert from TDK Lambda to discuss their collaborative video project. They reflect on the long sales cycle of content creation, the challenges faced during video production, and the importance of preparation and authenticity in marketing.

The conversation highlights the learning experiences from their project, emphasizing the need for companies in the industrial sector to embrace video content creation despite its intimidating nature. In this conversation, Jordan Yates and Jay Wichert discuss the intricacies of video production, the importance of preparation, and the reception of their videos within the organization.

They reflect on the challenges faced during filming, the need for empathy in communication, and the positive feedback received from colleagues. Jay shares his experience of taking a risk in marketing by collaborating with Jordan, emphasizing the significance of teamwork and quality content in achieving success.

Connect with Jordan: https://www.linkedin.com/in/jordan-yates-/

Connect with Jay: https://www.linkedin.com/in/jaykwichert3/

Learn More about TDK-Lambda: https://www.us.lambda.tdk.com/ 

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