Jordan Yates welcomes Jay Wichert from TDK Lambda to discuss their collaborative video project. They reflect on the long sales cycle of content creation, the challenges faced during video production, and the importance of preparation and authenticity in marketing.

The conversation highlights the learning experiences from their project, emphasizing the need for companies in the industrial sector to embrace video content creation despite its intimidating nature. In this conversation, Jordan Yates and Jay Wichert discuss the intricacies of video production, the importance of preparation, and the reception of their videos within the organization.

They reflect on the challenges faced during filming, the need for empathy in communication, and the positive feedback received from colleagues. Jay shares his experience of taking a risk in marketing by collaborating with Jordan, emphasizing the significance of teamwork and quality content in achieving success.

Connect with Jordan: https://www.linkedin.com/in/jordan-yates-/

Connect with Jay: https://www.linkedin.com/in/jaykwichert3/

Learn More about TDK-Lambda: https://www.us.lambda.tdk.com/ 

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Chris Luecke, the host of Manufacturing Happy Hour, shares his journey from starting the podcast to hosting live events. He discusses the origins of the podcast, the transition to live events, and the strategies for successful event planning. The conversation also delves into the benefits of hosting live events, the challenges faced, and the importance of collaboration and community building.

Connect With Chris: https://www.linkedin.com/in/cwluecke/

Follow Manufacturing Happy Hour: https://www.linkedin.com/company/manufacturinghappyhour/

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In this episode, Jordan Yates interviews Amy and Mike from Shop Floor Coffee, a coffee brand that aims to give back to the manufacturing community. They discuss how the idea for the brand was born out of a desire to support workforce development and community engagement. Amy and Mike share their experiences as entrepreneurs and the challenges they faced in starting a business together. They also talk about the logistics of developing a physical product and the importance of quality control. The conversation touches on the decision to outsource marketing to MFG Tribe and the benefits of building a personal brand. The episode concludes with a call to action for listeners to support Shop Floor Coffee and their mission to give back to the community.

Connect With Amy: https://www.linkedin.com/in/amy-teal-a457957/

Connect With Mike:  https://www.linkedin.com/in/mikefranz1/

Follow Shopfloor Coffee: https://www.linkedin.com/company/shopfloor-coffee/posts/?feedView=all

Buy Shopfloor Coffee: https://shopfloorcoffee.com/

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https://www.linkedin.com/in/jordan-yates-/

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In this episode, host Jordan Yates interviews Sol Rosenbaum, an engineer who started his own firm and later returned to it after working in a full-time job. Sol shares his journey and the lessons he learned along the way. They discuss topics such as the reasons for starting a business, the challenges of scaling, the importance of mentorship, and the need for proper business planning and financial management.

Connect with Sol: https://www.linkedin.com/in/solrosenbaum/

Sol's Mentorship Website: www.TheEngineeringMentor.com

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
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In this episode, host Jordan Yates interviews Grant Clements, a headhunter for industrial companies. They discuss the recruitment process, the difference between headhunting and talent acquisition, and the importance of transparency and soft skills in interviews. Grant shares his experience with scammers and offers advice on making professional connections and standing out in interviews. He also emphasizes the significance of investing time and being open to opportunities. The episode concludes with a discussion on red flags in interviews and the consequences of lying about experience or education.

Connect with Grant: https://www.linkedin.com/in/clementsgrant/

SPONSOR LINKS:
⭐️ CAPTRON North America, the cutting edge manufacturer of capacitive touch sensor solutions.

🔔Make sure to visit CAPTRON at #Automate2024 in Chicago, IL at booth #2886

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
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Mitch Lawrence shares his journey from being a game warden to transitioning into a completely different career path. He initially pursued his dream job as a wildlife officer but realized that the demanding schedule was taking a toll on his family life. After quitting his job, he took on various roles, including working as an auto mechanic then a leader at the YMCA.  Eventually, he found a position in channel sales at ePlan, where he could utilize his skills in building relationships and rapport. Mitch advises listeners to be open-minded about their abilities and not limit themselves to a specific industry or skill set.

Connect with Mitch: https://www.linkedin.com/in/mitchell-lawrence-a7239380/

SPONSOR LINKS:

• This Episode was brought to you by David Turner at Turner Process Solutions. https://www.turnerprocess.com | 
  • Visit Turner Process Solutions at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code TPSVIP for free registration.
  • Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/
• CAPTRON North America, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( https://www.linkedin.com/company/captron-na )  or Check out their website ( https://www.captron.com/ ) 
  • Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886. 

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

In this episode, Jordan Yates interviews Adam Kimmel, an engineer turned technical marketer, about the challenges of communicating technical ideas to non-technical audiences. They discuss the gap between marketing and engineering in the industrial high-tech industry and the importance of bridging that gap through effective communication. Adam shares his experience of transitioning from engineering to marketing and the frustration he faced in trying to communicate technical ideas to non-technical people. He explains his approach to breaking down technical information, emphasizing the importance of storytelling and providing practical takeaways. Adam also discusses his business, which focuses on developing content strategies for technical companies to help them articulate their point of view and educate their audience.

Connect With Adam: https://www.linkedin.com/in/adam-s-kimmel/
Adam's Business: https://www.askconsultingsolutions.com/

SPONSOR LINKS:

• This Episode was brought to you by David Turner at Turner Process Solutions. https://www.turnerprocess.com | 
  • Visit Turner Process Solutions at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code TPSVIP for free registration.
  • Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/
• CAPTRON North America, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( https://www.linkedin.com/company/captron-na )  or Check out their website ( https://www.captron.com/ ) 
  • Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886. 

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

In this episode, host Jordan Yates interviews Amanda Johnson, a content creator and marketer in the industrial space. Amanda shares her journey from starting in the manufacturing industry to transitioning into a marketing role. She discusses the challenges of talking about technical topics on camera and how she prepares for her videos. Amanda emphasizes the value of video content in today's fast-paced world and the impact it can have on potential customers. She also shares her experiences with implementing video content on social media platforms like LinkedIn. The episode concludes with tips for those starting out in video content creation.

Connect with Amanda: https://www.linkedin.com/in/amanda-johnson-24b997b0/ 

SPONSOR LINKS:

• This Episode was brought to you by David Turner at Process & Automation Specialists. https://processandautomation.com | 
  • Visit Process & Automation Specialists at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code PASVIP for free registration.
  • Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/
• CAPTRON North America, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( https://www.linkedin.com/company/captron-na )  or Check out their website ( https://www.captron.com/ ) 
  • Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886. 

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

In this episode, Jordan interviews Niamh Field, a marketing professional with experience in the industrial industry. Niamh shares her journey of moving to the United States at a young age and adjusting to a new culture. She discusses her college experience and how she discovered her passion for marketing. Niamh also talks about working in the industrial industry and the unique challenges and opportunities it presents. She shares her insights on marketing styles in the industry and offers advice on finding a balance in content scheduling. The conversation covers topics such as social media management, monitoring analytics, targeting younger audiences, leveraging LinkedIn, reaching out to the trade industry, marketing to the younger generation, and transitioning from orthodontics to marketing. The guest, Niamh, shares her experiences and insights in these areas.

Connect with Niamh: https://www.linkedin.com/in/niamh-f-field/

SPONSOR LINKS:

• This Episode was brought to you by David Turner at Process & Automation Specialists. https://processandautomation.com | 
  •  Visit Process & Automation Specialists at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code PASVIP for free registration.
  •  Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/
•  CAPTRON, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( https://www.linkedin.com/company/captron-na )  or Check out their website ( https://www.captron.com/ )
  • Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886.

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates

Hank Pruim, a master electrician, shares his career journey and experiences in the electrical industry. He discusses his early education in shop classes and how he became an apprentice electrician. Hank also talks about the importance of trade schools and the benefits of hands-on learning. He shares near-death experiences he had while working with electricity and emphasizes the need for caution and respect when working with high voltages. Hank also introduces the concept of the Junior Board of Directors, a group of young girls who are interested in STEM and trades. He concludes by offering advice to young people to pursue their passions and follow their calling.

Connect with Hank: https://www.linkedin.com/in/hank-pruim/

SPONSOR LINKS:

• This Episode was brought to you by David Turner at Process & Automation Specialists. https://processandautomation.com | 
  •  Visit Process & Automation Specialists at The Assembly Show South in Nashville on May 1st & 2nd at Booth 1360! Use code PASVIP for free registration.
  •  Connect with David: https://www.linkedin.com/in/dr-turner-enterprises/
•  CAPTRON, the cutting edge manufacturer of capacitive touch sensor solutions. Follow them on LinkedIn ( https://www.linkedin.com/company/captron-na )  or Check out their website ( https://www.captron.com/ )
  • Make sure to visit CAPTRON at Automate 2024 in Chicago, IL at booth 2886.

Support the show

Work With Me:
https://www.jordanyatesmarketing.com

Connect With Me on LinkedIn:
https://www.linkedin.com/in/jordan-yates-/

Connect With Me Everywhere:
https://linktr.ee/jordanhyates