Fire and Soul

Behind the Scenes with Iconery Founder and CEO Ivka Adam and the Mantra that Saved her Life


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Ivka Adam is the founder and CEO of Iconery, a venture-backed jewelry company that powers the collections for Rashida Jones, Jen Gotch, Michelle Branch, and has done collaborations with Goop, Nordstrom X Nike, and many others. Ivka is also widely celebrated as a speaker at some of the most iconic events including Women’s Wear Daily Summits, Create & Cultivate, the Girlboss Rally, and Advertising Week. She is a world-class hiker/backpacker who has summited Mt. Kilimanjaro, Mt. Whitney 5 times (and counting), the West Face of Mt. Shasta, and she regularly hikes the John Muir Trail and Trans-Catalina Trails in California.

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Fire and SoulBy Michelle Sorro

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