Behind the Screens

With a massive weekend seeing the debut of both Wicked and Gladiator II, we have a full house to examine the box office, audiences for the US and the UK, and the marketing opportunities to make the best of these new films on the big screen. Can their crossover create a new Barbenheimer? We dive into every facet, as well as in-depth pre-sales analysis of the audience for the upcoming Moana 2 here on Behind the Screens.

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With Gladiator 2 opening internationally, we took a unique look at the analysing the movie’s UK audience ahead of its US release. With Red One debuting, and more pre-sales looks at Wicked and previews of Moana 2, this episode of Behind the Screens is packed with new insights — don’t miss it!

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In the quiet before Gladiator 2 and Wicked arrive, we’re looking to two specialist titles with the faith-based The Best Christmas Pageant Ever and A24’s new horror Heretic seeing Hugh Grant turned villain. Along with a peek at Gladiator 2 and Wicked pre-sales, join us for all the audience insights, the box office breakdown, and the question of how the end-of-year schedule stands this week on Behind the Screens.

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Simon and Matthew share their highlights from AIMC, and while it was mostly holdovers this week, we break down the box office and audiences for Tom Hanks’ new title, Here. Plus, we dive in to the pre-sales for Gladiator 2, Wicked, and Moana 2. 

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Box Office Overview:

Matthew and Simon are coming to us live from AIMC on the gold coast, joined by Ryan as they break down Venom: The Last Dance and Conclave. Join us Behind the Screens as we explore the box office and the audience behind the latest movies to hit the big screen.

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Horror continues to reign in the build-up to Halloween! This week we’re talking Smile 2, diving deep into the audience to see how it differs to the 2022 original, and what marketing opportunities there may be to entice wider audiences to attend. With a number of titles in the box office and coming up soon, there’s a lot to dive into on this week’s instalment of Behind the Screens.

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Our hosts aren’t the only ones clowning around this week, as we watched Terrifier 3 overtake Joker: Folie a Deux with an unfortunately dramatic 2nd week drop, and saw The Apprentice join the market. While Joker may not have been the box office boost we hoped to see, we’re looking ahead to promising pre-sales for Smile 2, Gladiator 2, and Wicked so join us Behind the Screens to see how the rest of 2024’s slate is shaping up.

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Joker: Folie a Deux had an unfortunate debut at the box office. Between poor audience and critical reception, and a box office result below expectations, it was a rough debut. Join Matthew for a solo deep-dive into the box office, reception, and audience analysis as we try to answer why Joker fell flat, and what can still come of it?

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Fresh from NATO Fall Summit, Matthew is joined by Lauren Greene this week for box office, audience analysis, and marketing recommendations for The Wild Robot. With crossover potential between The Wild Robot and Transformers One, there’s a lot to cover!

Plus, with Joker: Folie a Deux debuting this weekend, we examine the pre-sales performance to see how it’s shaping up compared to the original, and how the audience for Phoenix and Gaga has evolved.

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Transformers One debuted behind Beetlejuice Beetlejuice at the domestic box office, and we analyse the film’s both young and nostalgic appeals. Matthew, Simon, and Ryan also dive into the box office and audiences of the latest releases, plus, we take a look at The Wild Robot and Megalopolis ahead of their domestic releases on this week’s Behind the Screens.

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