Today marks our 200th episode of Behind the Screens! Our hosts tackle the genres of horror and comedy this week with Weapons and Freakier Friday resonating with wide audiences, and we look at the pre-sales audience, box office predictions, and marketing opportunities for the upcoming Nobody 2.

Topics and times:

• Weekend box office results - 1:16
• Weapons box office in-depth breakdown - 3:25
• Weapons audience analysis - 5:19
• Weapons reception and critical response - 7:40
• Freakier Friday box office breakdown - 9:10
• Freakier Friday audience analysis - 9:50
• Freakier Friday audience marketing opportunities - 11:41
• Are comedies back? - 13:30
• Upcoming releases: Nobody 2, Americana, and Highest to Lowest - 14:24
• Nobody 2 pre-sales box office tracking - 15:19
• Nobody 2 pre-sales audience insights - 16:33
• Nobody 2 marketing opportunities - 18:55
• Next week - 22:14

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Comedies return to the cinemas this week with The Naked Gun getting emphatic recommendations from our host Ryan, and we look ahead to the 22-year throwback Freakier Friday coming next week with pre-sales and audience previews, marketing recommendations, and more Behind the Screens.

Topics and times:

• Box office year-to-date analysis - 0:16
• Weekend box office overview - 0:50
• Bad Guys 2 audience analysis - 2:57
• The Naked Gun impressions and audience analysis - 5:09
• The Naked Gun marketing potential - 8:00
• Together - 9:40
• Freakier Friday predictions and pre-sales - 10:25
• Freakier Friday pre-sales audience - 12:17
• Freakier Friday marketing recommendations - 13:59
• Weapons pre-sales audience analysis - 15:43

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

It's all things Fantastic Four this week, we're bringing you in-depth box office analysis and pre-sales performance comparisons, and a deep dive on the audience, before we look ahead at The Naked Gun, seeing how comedy in cinemas shapes up in the modern market, along with comparative analysis and marketing recommendations to make the most of it this week on Behind the Screens.

Topics and times:

• Box office year-to-date analysis - 0:16
• Fantastic Four box office overview - 1:30
• Fantastic Four pre-sales comparisons with debut - 3:25
• Fantastic Four critical and audience reception - 4:30
• Fantastic Four audience analysis - 5:50
• Bad Guys 2 and The Naked Gun pre-sales tracking - 10:13
• The important of comedies in cinemas - 12:34
• The Naked Gun comp title analysis and marketing recommendations - 13:30
• Next week - 17:30

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With one superhero still holding the top of the box office, we're looking at a wide range of new release titles this week: I Know What You Did Last Summer, Smurfs, and Eddington, as well as a deep dive into how audiences are shaping up for Fantastic Four, how to embrace word of mouth, and marketing recommendations for the upcoming title here on Behind the Screens!

Topics and times:

• Lulls and surges in box office over the year - 1:22
• Box office top 5 overview - 1:50
• The success of film holdovers - 3:01
• New releases this week - 4:41
• I Know What You Did Last Summer audience analysis - 5:32
• Smurfs box office overview - 8:29
• Smurfs audience analysis - 9:44
• Eddington domestic release overview - 12:24
• Looking ahead at Fantastic Four - 12:46
• Generating word of mouth for Fantastic Four - 16:34
• Fantastic Four audience preview analysis - 17:26
• Marketing recommendations for Fantastic Four - 19:00
• Next week - 22:22

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Superman and his trusty companion have taken the box office's heart with the top position this week. We're unmasking the audience behind the superhero's success here on behind the Screens, then looking ahead at Smurfs and I Know What You Did Last Summer with pre-sales audiences and marketing recommendations.

Topics and times:

• Superman box office in-depth - 0:54
• Superman audience analysis - 4:35
• Marketing and audience reception for Superman - 7:35
• Smurfs pre-sales audience analysis - 9:01
• Smurfs marketing recommendations - 11:56
• I Know What You Did Last Summer reboot audience analysis and marketing recommendations - 13:45
• Next week - 17:45

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Fireworks and dinosaurs marked this box office weekend, and we're examining how Jurassic World Rebirth differed from it predecessors in it's audience. As Superman gets ready to fly in the coming days, join us for a discussion of pre-sales, analysis of new impacts, and marketing recommendations for the DC Superhero on Behind the Screens.

Topics and times:

• Jurassic World Rebirth box office overview - 1:53
• Screen count cannibalisation - 3:03
• Jurassic World Rebirth audience analysis - 5:18
• Jurassic World Rebirth audience and critical reception - 7:36
• Superman pre-sales, tracking, and news impact - 8:45
• Superman pre-sales audience analysis and insights - 12:11
• Superman marketing recommendations - 14:34
• Next week - 16:44

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

We're taking a pit stop to check the pressure on F1's roaring debut at the box office this week, with the race taking the number one spot. But that's not the only thing roaring as we examine pre-sales, audience makeup, and marketing opportunities for Jurassic World: Rebirth here on Behind the Screens.

Topics and times:

1. Denis Villeneuve as new Bond director - 0:15

2. F1 The Movie box office overview - 1:47

3. F1 The Movie audience analysis - 4:25

4. F1 The Movie audience reception and marketing opportunities - 6:25

5. Megan 2.0 box office overview - 8:36

6. Megan 2.0 audience analysis - 11:02

7. Pre-sales and audience analysis for Jurassic World: Rebirth - 12:40

8. Next week - 17:20

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With two new releases this past week, we dive into the box office numbers and audiences for 28 Years Later, and Elio. Plus, we shift gears and look ahead to pre-sales for Brad Pitt’s F1 movie and everyone’s favourite AI doll in M3GAN 2.0, all on Behind the Screens.

Topics and times:

• CineEurope highlights - 0:16

• Box office roundup – 1:54
• 28 Years Later box office overview - 2:55
• 28 Years Later audience analysis - 3:32
• 28 Years Later critical reception - 4:53
• Elio box office overview - 5:54
• Elio critical reception and audience analysis - 6:55
• Upcoming releases - 9:29
• Pre-sales for F1 - 10:22
• Pre-sales for M3GAN 2.0 - 11:38

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:

• The summer box office has crossed $1.5B domestically, up 26% from last year.
• How To Train Your Dragon was the number 1 domestic film, taking another $37M.
• 28 Years Later opened to $30M in the domestic market, and a further $30M internationally, for a worldwide opening weekend total of $60M.
• Elio opened to $21M in the domestic market, and took $14M internationally.

A number of new releases hit the big screen this week, so we're delving into all things John Wick with Ballerina, the Wes Anderson crowd analysis for The Phoenician Scheme, and a look ahead at pre-sales for the upcoming How To Train Your Dragon live-action remake!

Topics and times:

• Year-to-date box office comparisons - 0:55
• This weekend's box office - 2:25
• Ballerina audience analysis - 3:24
• Ballerina audience reception - 5:00
• Ballerina marketing recommendations - 6:34
• The Phoenician Scheme box office overview - 8:15
• The Phoenician Scheme audience analysis - 9:07
• Upcoming releases - 11:06
• How To Train Your Dragon pre-sales analysis - 11:49
• Next week - 12:49

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With the box office booming once more with Lilo & Stitch and Mission: Impossible, we take a look at 2025's box office performance against previous years and slates, then tackle Karate Kid: Legends and upcoming pre-sales analysis for the John Wick spinoff, Ballerina!

Topics and times:

1. Year-to-date box office comparisons - 0:21

2. Diversity and demand reflected in the slate - 1:59

3. Lilo & Stitch holdover box office overview - 2:39

4. Mission: Impossible - The Final Reckoning box office - 4:10

5. Karate Kid: Legends box office debut - 4:40

6. Karate Kid: Legends audience analysis - 5:35

7. Karate Kid: Legends audience reception and marketing - 7:37

8. Karate Kid series comparisons - 8:58

9. Bring Her Back box office and audience analysis - 9:41

10. Bring Her Back audience reception - 12:18

11. Ballerina's upcoming release - 13:29

12. Ballerina pre-sales analysis - 14:14

13. The Phoenician Scheme - 15:03

14. Next week - 15:53

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Box Office Overview:

1. Lilo & Stitch stayed in 1st position, grossing $63M domestically for a domestic total now of $280M. Internationally, it saw a $113M result over the 3-day weekend, bringing the international total of $330.7M, and the worldwide cumulative total to $610M.

2. Mission: Impossible - The Final Reckoning grossed $27.3M domestically for a current domestic total of $123M. Internationally, it added $76.1M for a total of $231M internationally, and worldwide, $354M.

3. Karate Kid: Legends debuted to $21M domestically, and internationally added $12M, bringing the international cumulative total to $26M.

4. Bring Her Back debuted with $7.1M domestically, and $1M from 8 internationally territories, for a global total of $8.1M.