At the end of the season for this year's Behind the Screens, we're looking to the big weekend to come, with pre-sales and audience analysis for Avatar: Fire and Ash. Join us to find out how Fire and Ash compares to The Way of Water and what opportunities its audience may offer.

Topics and times:

• Box office roundup - 0:58
• Avatar: Fire and Ash pre-sales tracking and upcoming titles - 3:15
• Avatar: Fire and Ash pre-release audience analysis - 4:34
• Tone impressions of Avatar: Fire and Ash - 6:19
• Avatar: Fire and Ash audience continued and marketing opportunities - 7:24
• The Housemaid pre-release audience analysis - 8:15
• Looking ahead to 2026 - 9:29

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It was a big weekend at the box office and for industry news. With Five Nights at Freddy's 2 hitting the big screen, Lauren and Matthew take us through the audiences and marketing opportunities for the horror sequel. But our eyes are turned a few weeks from now to the release of Avatar: Fire and Ash. Join us Behind the Screens to see how marketers can not only bridge the gap for the week to come, but build audiences for the end of year titles.

Topics and times:

• Netflix and Warner Bros. deal - 0:39

• How exhibitors can plan ahead - 2:40

• Box office overview, Zootopia 2, Now You See Me, Wicked: For Good - 4:24

• Five Nights at Freddy's 2 box office performance - 6:25

• Five Nights at Freddy's 2 audience analysis - 7:14

• Marketing recommendations to bridge a quiet week until Avatar - 9:16

• Looking ahead; Ella McCay - 12:52

• Ella McCay pre-sales audience and marketing opportunities - 14:20

• Avatar: Fire and Ash pre-sales analysis and audiences - 17:35

• Opportunities for Avatar to lean into - 21:51

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Thanksgiving weekend saw some impressive numbers from Zootopia 2 around the globe. Lauren Greene joins us from the UK to examine the audience that turned out for Zootopia 2 and what marketing opportunities it presents for exhibitors, before we turn our eyes to Five Nights at Freddy's 2.

Topics and times:

• Thanksgiving weekend box office overview - 0:59
• Zootopia 2 box office breakdown - 1:52
• Zootopia 2 audience analysis - 4:55
• Zootopia 2 marketing opportunities - 5:45
• Box office roundup - 9:13
• Hamnet impressions - 10:39
• Five Nights at Freddy's 2 pre-sales tracking - 12:34
• Five Nights at Freddy's 2 pre-release audience - 14:18
• Five Nights at Freddy's 2 marketing opportunities - 15:56
• Next week - 19:46

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Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.

How did it shape up against Wicked Part One? How has the audience evolved? And how can exhibitors drive further repeat visitation to keep the momentum? We're answering all the burning questions and more this week on Behind the Screens.

Topics and times:

• Wicked: For Good opening weekend - 0:14
• Wicked: For Good global box office breakdown - 1:31
• Wicked: For Good in-depth audience analysis - 3:34
• Wicked: For Good audience and critical reception - 5:51
• Marketing opportunities for Wicked: For Good - 7:29
• Zootopia 2 pre-sales and audience comparisons - 8:22
• Next week - 12:54

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well as new releases Now You See Me: Now You Don't and Running Man this week on Behind the Screens.

Topics and times:

• Box office overview - 0:31
• Now You See Me: Now You Don't box office performance - 1:51
• Now You See Me: Now You Don't audience analysis - 2:40
• Running Man box office performance - 6:07
• Running Man audience analysis - 6:58
• Upcoming releases and Wicked: For Good pre-sales - 9:44
• Wicked: For Good pre-sales audience - 10:30
• Wicked: For Good marketing recommendations - 12:53
• Rental Family audience and marketing - 13:37
• Next week - 15:28

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.

Pre-sales audiences for The Running Man and Now You See Me: Now You Don't show us a combined analysis of marketing opportunities for the coming weekend.

Topics and times:

• Predator: Badlands box office performance vs predictions - 0:49
• Predator: Badlands audience analysis - 1:46
• Marketing opportunities of Badlands' week two - 3:28
• Pre-sales for The Running Man - 5:24
• Pre-sales for Now You See Me: Now You Don't - 6:06
• Combined pre-sales audiences and marketing opportunities - 7:20
• Next week - 10:31

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With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the Screens.

Topics and times:

• Back from AIMC - 0:18
• Box office overview - 2:29
• Bugonia box office and audience breakdown - 4:12
• Upcoming titles - 7:18
• Predator: Badlands pre-sales - 8:13
• Predator: Badlands pre-sales audience analysis - 8:52
• Predator: Badlands marketing opportunities - 10:43
• Next week - 11:29

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

Between Chainsaw Man - The Movie, Regretting You, and Springsteen: Deliver Me From Nowhere hitting the big screen, there's a wide variety of audiences to appeal to at the box office this weekend. With Matthew away at AIMC, Simon and Lauren give us all the details on the box office and audience breakdowns for each title.

Topics and times:

• Box office overview - 0:49
• Chainsaw Man - The Movie audience analysis - 1:35
• Chainsaw Man - The Movie critical and audience reception - 3:29
• Regretting You box office performance - 4:41
• Regretting You audience analysis - 5:20
• Regretting You critical and audience reception - 7:51
• Springsteen: Deliver Me From Nowhere box office and audience - 8:17
• Next week - 10:11

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

With Black Phone 2 finding its horror audience in the build-up to Halloween, we're taking a look at who turned out and the opportunities for the movie in the coming weeks. Looking ahead, Matthew and Simon break down the pre-sales tracking and audiences for Regretting You and Springsteen: Deliver Me From Nowhere here on Behind the Screens.

Topics and times:

• One Battle After Another international box office - 0:14

• TRON: Ares week 2 box office drop - 1:10

• Black Phone 2 box office overview - 1:49

• Black Phone 2 reception and audience analysis - 2:29

• Upcoming titles — Regretting You, Springsteen, Bugonia - 4:35

• Regretting You pre-sales - 5:20

• Regretting You pre-sales audience analysis - 6:14

• Springsteen: Deliver Me From Nowhere pre-sales audience analysis - 9:11

• Bugonia previews - 11:55

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram

The question this week: who was TRON: Ares for? We dive into the audience makeup and reception to understand the performance of the latest Tron film, then take a look ahead at how pre-sales are shaping up for the horror hit Black Phone 2 here on Behind the Screens.

Topics and times:

• Fall Summit - 0:20

• Taylor Swift's documentary series - 0:48

• TRON: Ares box office overview - 2:42

• Box office milestones - 3:39

• TRON: Ares audience analysis - 4:53

• TRON: Ares critical and audience reception - 7:31

• Roofman box office overview - 8:21

• Roofman audience analysis - 8:39

• Black Phone 2 pre-sales tracking - 11:02

• Black Phone 2 pre-sales opening audience trends - 11:48

• Next week - 13:10

Find us at https://www.linkedin.com/company/vista-group-limited/, and follow lifeatvistagroup on Instagram