Frederick Van Johnson is best known as the host of This Week in Photo’s namesake podcast, but Frederick wears many hats. He is actually the CEO & Founder of the TWiP Network, not to mention a talented marketing professional, having helped build successful marketing campaigns for Fortune 100 companies like Adobe, Apple, Yahoo! and Aol.

He founded Mediabytes to share his love and knowledge of marketing with other photographers and creative professionals, and as a public speaker and educator you can often find him on discussion panels at some of the industries top events, or speaking to companies like AOL, Adobe, Apple, Panasonic, and Data Robotics. For select companies and individuals he will even conduct one-on-one coaching sessions on photography, marketing, business and social media.

Still, there is one hat that is not discussed enough – he is a very talented photographer. In this episode of Behind the Shot I sit down with Frederick to talk about one of his many experiments into the world of Cinemagraphs.

I have to admit that I was not familiar with this art form before this conversation, but after seeing this shot from Preston Castle – I am hooked. I even installed the Flixel app on my Apple TV so that I could browse through more of these. Join Frederick Van Johnson and I as he shares how he made this incredible shot, including the location, gear, props, light, and more.

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