Behind the Signs Podcast

By Behind the Signs Podcast

A podcast for the people who power the sign industry.

Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs bring... more

· Business

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FAQs about Behind the Signs Podcast:

How many episodes does Behind the Signs Podcast have?

The podcast currently has 34 episodes available.

Behind the Signs Podcast episodes:

August 06, 2026 33: Public Speaking Isn't the Problem — Your Sign Shop Is Full of It Every Day
Public speaking isn't just stages and TEDx talks — it's every time you talk to a client, pitch a job, or coach your team. Joe and Liz break down why simple conversations can trigger real fight-or-flight, where imposter syndrome comes from, and the confidence framework that actually works.
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32min
July 22, 2026 32: Why This 45-Year-Old Sign Company Sold All Its Equipment
Matt DiSalvatore runs Creative Signs Inc., a second-generation, family-owned sign company in Apopka (Orlando), FL — specializing almost entirely in permitting and installation for national sign companies. In this episode, Matt breaks down the pivot that changed his business, the EOS (Traction) framework he runs the company on, why mentorship is harder to find than it should be in the sign industry, and the story behind one of Orlando's most iconic old signs.
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1h 8min
July 15, 2026 32: Lee Stuart on What He'd Change: Hiring, Mental Health, and Life Past $1M
Lee Stuart (Rogue Lab / Rogue Transfers) joins Bruce and Steven for an update on scaling a 6-person screen print shop into a 60,000+ sq ft, multi-business operation — plus his systemization playbook, his AI tech stack, and the moment being "the best printer in the world" almost broke his business.
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52min
July 01, 2026 31: Why Sign Shops Can't Find Good Employees — And What's Finally Changing
The sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first community college sign design and production program, launching August 2025 in southern Indiana.
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53min
June 04, 2026 30: How to Stop Blanking Out Mid-Presentation (And Win More Sign Jobs)
In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do.
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29min
May 14, 2026 29: How to Win More Sign Jobs Without Changing Your Price or Product
Most sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence.
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47min
April 30, 2026 28: How to Protect Your Sign Shop When Employees Get Hurt, Quit, or Get Fired — Vedelcia Garcia (Part 2)
HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — until it's too late. From what happens when an employee gets hurt on a job site to the right way to build up to a termination without a lawsuit, Vedelcia walks through it all with clarity and zero judgment.
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40min
April 16, 2026 27: The HR Mistakes That Could Cost Your Sign Shop Thousands Part 1
An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble.
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39min
April 02, 2026 26: The Numbers Every Sign Shop Owner Must Understand
If you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you.
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1h 13min
March 19, 2026 25: Stop Guessing on Price: What Every Sign Shop Owner Needs to Know About Quoting & Profit
Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers.
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29min

FAQs about Behind the Signs Podcast:

How many episodes does Behind the Signs Podcast have?

The podcast currently has 34 episodes available.