Are you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers.

Finding reliable local installers — or trustworthy national sign companies to work with — has always been one of the biggest pain points in the sign industry. In this episode of Behind the Signs, Joe and Liz sit down with three powerhouse guests to break down ISA Install, the International Sign Association's structured networking program that connects local sign installers with national sign companies at ISA Sign Expo.

Joe and Liz take a step back from tactical advice to discuss something more foundational: understanding your core values and how they drive business success. This is the reset every sign shop owner needs as we move into 2026.

Joe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader.

Join Joe and Liz as they close out 2025 with a special panel discussion featuring veteran sign shop owners Tami Napolitano (Awesome Graphics, 31+ years) and Kevin McBroom (Martin Signs, 38+ years). This episode tackles the real questions sign shop owners face every day.

In this episode of Behind the Signs, hosts Joe and Liz tackle one of the most critical yet overlooked aspects of running a successful sign shop: project management systems.

Whether you're just starting out or running an established shop, this episode breaks down why implementing a project management system should be your DAY ONE priority - not your printer, plotter, or any other equipment.

Design is the heart of every great sign — yet many sign shops still give it away for free. In this episode of Behind the Signs, Joe and Liz break down why this outdated practice is costing shops thousands, hurting designers, and devaluing the entire industry.

In this episode of Behind the Signs, hosts Joe and Elizabeth sit down with Leigh Termath, co-owner of VI Print Services in Nanaimo, BC, to talk about what every sign shop owner eventually faces — mistakes.

In this episode of Behind the Signs, Joe and Liz dive into one of the most uncomfortable—but unavoidable—realities of running a sign business: making mistakes.

In this episode of Behind the Signs, Liz and Joe dive into one of the most important (and often overlooked) aspects of running a successful sign shop — customer retention. From handwritten thank-you cards and swag boxes to company mottos and vetting client relationships, they share practical, real-life strategies for building long-term customer loyalty in a project-based industry.