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A podcast for the people who power the sign industry.Hosted by Joe Arenella, founder of Sign Tracker, and his daughter Liz Arenella Toynes of Studio Dzo, Behind the Signs bring... more
FAQs about Behind the Signs Podcast:How many episodes does Behind the Signs Podcast have?The podcast currently has 31 episodes available.
July 01, 202631: Why Sign Shops Can't Find Good Employees — And What's Finally ChangingThe sign industry has a skilled labor problem — and for decades, there's been no formal education pipeline to fix it. Wendy Graves (Make It Happen Signage Academy) and Christy Ralston (Ivy Tech Community College) are changing that with the first community college sign design and production program, launching August 2025 in southern Indiana....more53minPlay
June 04, 202630: How to Stop Blanking Out Mid-Presentation (And Win More Sign Jobs)In Part 2 of our conversation with Victoria Lioznyanski of Brilliant Speaker Academy, we get into the practical side of overcoming public speaking anxiety — and what happens when you finally do....more29minPlay
May 14, 202629: How to Win More Sign Jobs Without Changing Your Price or ProductMost sign shop owners are losing jobs they should be winning — not because of their work, but because of how they communicate. In Part 1 of this episode, Joe and Liz sit down with Victoria Liozynyanskya, founder of Brilliant Speaker Academy, to dig into the one skill that separates shops that grow from shops that stay stuck: the ability to speak with confidence....more47minPlay
April 30, 202628: How to Protect Your Sign Shop When Employees Get Hurt, Quit, or Get Fired — Vedelcia Garcia (Part 2)HR consultant Vedelcia Garcia is back for Part 2 of her deep dive into the people side of running a sign business. In this episode, she and the hosts tackle the stuff most small business owners avoid thinking about — until it's too late. From what happens when an employee gets hurt on a job site to the right way to build up to a termination without a lawsuit, Vedelcia walks through it all with clarity and zero judgment....more40minPlay
April 16, 202627: The HR Mistakes That Could Cost Your Sign Shop Thousands Part 1An HR expert breaks down exactly what sign shop owners need to have in place — and what could possibly save them any costly legal trouble....more39minPlay
April 02, 202626: The Numbers Every Sign Shop Owner Must UnderstandIf you've ever felt like you're working 60-70 hours a week and still not making the money you should be — this episode is for you....more1h 13minPlay
March 19, 202625: Stop Guessing on Price: What Every Sign Shop Owner Needs to Know About Quoting & ProfitAre you pricing your sign work to actually make money — or just to stay busy? In this episode of Behind the Signs, Joe and Liz get real about one of the most common pain points in the sign industry: pricing, quoting, and knowing your numbers....more29minPlay
March 03, 202624: How Sign Shops Land National Clients (ISA Install Networking Event Explained)Finding reliable local installers — or trustworthy national sign companies to work with — has always been one of the biggest pain points in the sign industry. In this episode of Behind the Signs, Joe and Liz sit down with three powerhouse guests to break down ISA Install, the International Sign Association's structured networking program that connects local sign installers with national sign companies at ISA Sign Expo....more54minPlay
February 19, 202623: How Your Business Values Define Your Success in the Sign IndustryJoe and Liz take a step back from tactical advice to discuss something more foundational: understanding your core values and how they drive business success. This is the reset every sign shop owner needs as we move into 2026....more21minPlay
January 27, 202622: Why Design Should Be Your First Investment (Not Your Last) - 30+ Year Design Veteran ExplainsJoe and Liz sit down with Rick Chavez, a graphic design and environmental design veteran with over 30 years of experience, to discuss why design should be the foundation of every successful sign shop—not an afterthought or a loss leader....more51minPlay
FAQs about Behind the Signs Podcast:How many episodes does Behind the Signs Podcast have?The podcast currently has 31 episodes available.