Behind the Sound

In this episode, host Annika Dietiker talks to Emma Kramer of Sierra Nevada.

When you think of Sierra Nevada Brewing, you probably think of iconic craft beer, sustainability, and a brand that’s been shaping the industry for decades. I had the pleasure of meeting with Sierra Nevada Social Media Manager, Emma Kramer, about how she uses the power of sound and other senses to narrate the brand’s online identity.

It’s safe to say Emma’s day-to-day is packed – she manages 8 different accounts and the brands within the Sierra Nevada portfolio (and we’re grateful she took time out of her day to chat!). She explained how different beers have their own brand identities, whether it be the outdoorsy Pale Ale or the zesty Citra Little Thing.

Behind the Sound Episode 3: Interview with Morgan Lawley of GoGo Chateau

Picture this: moving to the French countryside into your very own chateau. Sounds like a fairytale, right?  Welcome to the universe of GoGo Chateau, where Morgan Lawley takes the viewer under her creative spell. Delightfully along for the ride, Morgan’s page whisks us away on the adventure of renovating her very own “Chateau de la Chevronnais”, through the adjustments of living in a foreign country, and charms us with her style and humor. 

Host Annika Dietiker chatted with Morgan about how she documents this journey to the tune of APM Music. Listen Now.

In this episode of Behind the Sound, host Annika Dietiker chats with acclaimed music director for fashion brands, Ben Brunnemer. Ben has provided music for top fashion brands such as  Maison Schiaparelli, Thom Browne, and Feng Chen Wang, to name a few. He is also a DJ, music producer, and an avid fan of archival library music.

Check out Ben Brunnemer's outstanding work HERE.