Behind the Strategy with ADHD

In this episode of "Behind The Strategy with ADHD," Kate and Graham Coath, branding expert, delve into the complexities of starting and sustaining meaningful conversations in the digital realm. The dialogue orbits around the essence of engaging authentically online, navigating the noise to find and share content that resonates deeply with both personal values and business objectives. Through a series of reflective questions and insights, the episode explores the strategies for aligning online presence with core values, the pitfalls of chasing engagement for its own sake, and the power of genuine connections over superficial metrics.

🟠A candid discussion on the challenge of initiating conversations that transcend the superficial layers of social media interaction.

🟠A deep dive into the mechanics of content creation revealing the necessity of moving beyond algorithm-driven content strategies.

🟠A discussion about how online strategies must evolve to stay true to one's values while still achieving business goals.

You can join The ADHD Business Lab here: ⁠⁠https://adhdbusinesslab.com/⁠⁠

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In a compelling conversation that delves into the essence of what makes content genuinely engaging, this episode of "Behind The Strategy with ADHD" illuminates the importance of diversity in perspectives, particularly from those often unheard in the mainstream narrative. Kate and branding expert, Graham Coath, talk about the secrets to matching your online footprint with your core values, the dangers of pursuing engagement just for the numbers, and the undeniable impact of real connections over fleeting interactions. This episode is a must-listen for anyone looking to enrich their digital dialogue with authenticity and purpose.

Expect to hear:

🟠 The importance of challenging oneself through the content we consume and create.

🟠 Why it’s important to acknowledge our own multifaceted nature and be open to exploring and appreciating the complexities in others.

🟠 How assumptions and the influence of social narratives shape our opinions and interactions.

You can find Graham Coath here: ⁠https://www.linkedin.com/in/graham-coath-abetterwayoflife/⁠

You can join The ADHD Business Lab here: ⁠https://adhdbusinesslab.com/⁠

Please do subscribe and share this with someone who needs to hear this today 🙏

In this thought-provoking episode, I delve into the concept of ADHD and its framing as a disability. I share personal reflections and insights on living with ADHD, challenging the stigma and exploring the potential "superpowers" that come with this condition. From hyperfocus to resilience, I unpack the complexities of ADHD in personal and professional contexts, offering a fresh perspective on how to harness these unique strengths.

Expect to hear:

🟣Exploration of the idea that certain aspects of ADHD can be seen as superpowers, focusing on exceptional abilities like hyperfocus, creativity, and resilience.

🟣An in-depth look at hyperfocus, the double-edged sword of becoming deeply engrossed in tasks, and the benefits and challenges it brings, especially to entrepreneurs with ADHD.

🟣Insights into how ADHD fosters resilience and adaptability, crucial traits for navigating the unpredictability of entrepreneurship and life.

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You can join The ADHD Business Lab here: https://adhdbusinesslab.com/

In this practical episode of "Behind The StrategyWith ADHD," I tackle an often-overlooked aspect of business operations: Forms. While seemingly straightforward, forms can be a stumbling block, especially for those with ADHD, potentially costing your business valuable opportunities. Join me as I explore the impact of forms from both a business owner's and a client's perspective, sharing personal anecdotes and practical solutions for making your business more accessible and efficient.

Expect to:

🟠Discover how forms, designed to streamline business processes, can inadvertently create barriers. I consider the anxiety and avoidance they can trigger, particularly for individuals with ADHD, and the implications for business owners.

🟠Hear about recent the challenges I’ve faced when encountering complex forms for simple services. These stories highlight the importance of considering user experience in business tools and the direct impact on customer engagement and sales.

🟠Learn actionable strategies for businesses looking to accommodate all clients, including those who might struggle with traditional forms. From alternative engagement methods to simplifying processes, I share tips for ensuring your business doesn't lose out due to overlooked accessibility issues.

This episode sheds light on the often underappreciated aspect of digital accessibility and user experience, emphasising the importance of inclusivity in business practices. Perfect for entrepreneurs and small business owners, it offers valuable insights into making your operations more ADHD-friendly and ensuring your services are accessible to a broader audience.

Please subscribe and share this episode with someone who needs to hear this today 🙏

You can join The ADHD Business Lab here: ⁠https://adhdbusinesslab.com/

In this episode of Behind The Strategy with ADHD Podcast, Kate and branding expert Graham Coath dive into the art of blending honesty and vulnerability within business branding. Through a lively discussion, including Kate’s perspectives from an ADHD point of view, they shed light on the delicate balance between authenticity and market appeal, revealing the transformative power of core values in shaping both business and personal branding strategies. 

Expect to hear:

🟠 Why core values are essential in storytelling and how they shape the perception of your brand.

🟠 How vulnerability can be a strength, encouraging deeper connections with your audience.
🟠 Practical tips for maintaining authenticity in your branding efforts, even when faced with challenges.

Please do subscribe and share this with someone who needs to hear this today 🙏

Welcome to Behind the Strategy with ADHD.

A place for conversations, a place to find out and reveal all. What is behind your strategy?

Hello, I'm Kate Whitley and welcome to my podcast, Behind the Strategy with ADHD. I'm a business strategy consultant and rather fab at problem solving. In fact, I can make problems appear out of nothing!

But ever since I can remember, there was always something that just didn't quite add up. Until I was diagnosed with ADHD. Which, I have to say, for a woman in her 50s, was rather a shock. Despite it all making so much sense! And then the anger and the grief hit me. And finally, relief. It explained every decision I've ever made, or not made, and why life always felt like I've been traipsing through treacle.

So thankfully I can now live the rest of my life working through all those issues of not being good enough, time management issues, relationship struggles. Lack of emotional control and the good old working memory. It's also given me the opportunity to work out how to live and run a successful business as an ADHD er and to get the best out of both life and business.

And the only way to do this is to ask questions, to have conversations, and to keep digging until the answers make sense. Because that is one of the main challenges about running an online business. with an ADHD brain. Most of the advice out there, it just doesn't work for us. And the more we try to make it work, the less we succeed.

And then we feel less than, not good enough, incompetent, incapable, and out of control of our own destiny. So please join me as I go behind the strategy with ADHD and get this sorted out once and for all.

You can join The ADHD Business Lab® here: https://adhdbusinesslab.com/

Thank you🙏

Listen in as I talk about why it's important to have different marketing strategies for different customers if you want more conversions and better customer loyalty retention.

Selling something to somebody you don't know, is completely different to selling something of a similar ilk to somebody that has already bought from you before. You'll have different client streams, and they're going to need different customer journeys.

Come and join the discussion in The Strategy Lab Facebook Group or hope over to The Lab to create your own customer journeys which convert!

As a professional osteopath and holistic health practitioner, Genevieve Borys has always put the health of others first, taking immense care with her understanding of what makes us tick through the physical and emotional aspects of our bodies to help us heal. When faced with the pandemic and her practice closing, her first thoughts were for the people who wouldn't be able to access the resources they needed. So she stepped up to help us recognise the importance of our own self care. In this episode, Genevieve shares what she learned by putting herself at the top of the list as we go Behind her own Strategy of self care and how we can embrace that for ourselves.

Genevieve is  a Manual osteopathic Practitioner, Multi-disciplinary clinic owner, Health professional mentor and Self care advocate. She uses holistic philosophies in medicine and business to inspire and impact all those in her circle and beyond.

When you want a hearty debate, a deep discussion, or one of those chats when you put the world to rights. Rachel Goth is the person to call. She learned the hard way how your inner voice dictates your perception of the world, and the impact it has on our self confidence. An advocate for speaking up, speaking out, and doing it with confidence, Rachel shares how to make sense of what is holding us back as we go Behind her Strategy in this episode.

https://www.rachelgoth.com/

Erin is someone you definitely need in your life. Her tenacity, resilience, and honesty make her shine with a light that is very rare in most people. This amazing woman is no stranger to stress, both physically and emotionally, so how she continues to spread her kindness and genuine care for the people in her world is something we explore as we go Behind her Strategy in this episode.

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https://www.bizzybeebolly.com/