Behind the Toolbelt

Behind the Tool Belt: One Contractor's Turn to Technology


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Get ready for an engaging discussion with Matt Fruge" a former roofing contractor turned CEO of Square Dash. Matt shares his journey, touching on the challenges faced in the roofing industry and the innovative solutions he has developed.

• Matt's background: Transition from the Navy to roofing 
• The establishment of Roofmark and lessons learned 
• Identifying the vital need for cash flow management 
• Creation of Square Dash: solving industry pain points 
• Importance of hiring the right team for business growth 
• Insights on personal development in leadership 
• The philosophy of doing hard things for success 
• Closing thoughts on resilience and adapting to challenges 

If you're struggling with cash flow in the roofing industry, be sure to reach out to Matt at Square Dash! 


To watch or listen to your favorite episodes of Behind The ToolBelt, Brick By Brick plus much more content, go to our YouTube Channel and subscribe.

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Behind the ToolbeltBy Ty Backer