Behind The Veil

During Covid - it felt like technology wa a lifesaver when everything else was going to the trash pile! Technology helped us communicate with clients in ways that never seemed possible.

This week's guest is Nora Shiels - the creator and owner of Rock Paper Coin - a must have for event pros when scheduling payments, contracts, and communication with other vendors on a collaborative event. Nora had zero experience when it came to technology but knew there was a need and had a solution! But is technology always a good thing? Does it ever get in the way of the one one one relationship, which is the foundation of the trust built between client and event pro?

Nora Sheils is a co-founder of Rock Paper Coin, a software platform that brings together wedding planners, couples, and vendors into one system for managing and paying contracts and invoices. Nora is also the founder of Bridal Bliss, a planning firm based in the Pacific Northwest. It was in the weeds of the planning business that she—along with her sister-in-law Elizabeth—recognized a gap in the market for a comprehensive and collaborative platform that brought together a planner, their client, and the rest of the event team. In 2018, they launched Rock Paper Coin as the solution they were always seeking. Although neither carried a background in tech, they pulled together the necessary resources because they knew their digital solution would make a difference in the industry as Gen Z emerges and we work with increasingly tech-dependent clients.

Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesdays at 2:00pm

 #wedding #keithwillardevents  #anaffairtorememberbymarci #rsvsp4u  #podcast #behindtheveil #behindtheveilshow  

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Video has started to become a must have at more and more weddings, but unlike photography, not a lot of couples know what to ask or what goes into a great wedding video. 
This week's guests were born with video cameras in their hands. Starting with an Iphones and working with their way up to multi camera system, this team has learned the hard way of what goes into a truly instagramable moment.

Paul Clark are Caleb Wesco are an outstanding videographers who have made names for themselves in the industry for his high-quality productions. Paul is the founder and CEO of Naji Designs, a company birthed due to the pandemic. With the inspiration to start his own business, Paul Clark finally took the leap December of 2020, and hasn’t looked back since. Naji Designs has been featured on WPTV News Channel 5 for entrepreneurs upcoming in the midst of the pandemic. Paul has also produced high level videos for City of Rivera, Loud Luxury, Mysikal, Keith Willard Events and more.

Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesday, November 16, 2021, @ 2:00 PM EDT - 

https://www.youtube.com/watch?v=sBGKZ7xlCFY&t=218s

PODCAST SHOW - Available after 5:00 PM EDT in iTunes, iHeart Radio, Spotify, and most favorite podcast players.

BEHIND THE VEIL Show: Winner of 2021 @TellyAwards for best online unscripted series & 2021 @NACE ONE Award for Innovator of The Year.

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#behindtheveil #marriage #wedding #marriagevswedding #keithwillardevents #alanberg #weddingpodcast #anaffairtorememberbymarci #rsvsp4u

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

Let's face it - as small business owners and sales managers, the world seems determined to take us down! Either everyone is canceling or swamping you with new events. It seems like a now win situation. So how do you set goals in this environment? How do you set goals that also ensure you keep from burning yourself out?

This weeks guest - Rachel Sheerin - is an international keynote speaker and award-winning trainer who inspires audiences to sell more + be happy. As a high-performing catering executive turned sales coach, Rahel's sales strategies and team-first approach's resulted in higher profits + retention for 100% of her clients. As a Certified Professional Behavioral Analyst, Rachel believes that connecting with people and relationship building should be easy for everyone. Turning her profit focus and pairing it with personal development, she shares her passion for living a joy-filled life with audiences at conferences and annual summits.
Plus - she's just really funny and keeps it real.

Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesday, November 16, 2021, @ 2:00 PM EDT -

https://www.youtube.com/watch?v=xgK64bAHo5I
PODCAST SHOW - Available after 5:00 PM EDT in iTunes, iHeart Radio, Spotify, and most favorite podcast players.

BEHIND THE VEIL Show: Winner of 2021 @TellyAwards for best online unscripted series & 2021 @NACE ONE Award for Innovator of The Year.
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#behindtheveil #marriage #wedding #marriagevswedding #keithwillardevents #alanberg #weddingpodcast #anaffairtorememberbymarci

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

OFD Consultiing owner, Meghan Ely, combines in the trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights. Meghan represents clients globally and has earned them to coverage with the New York Times, Entrepreneur, Brides, Bridal Guide, The Knot, Martha Stewart Weddings, The Travel Channel, HGTV, Brit & Co and Refinery 20, among other.

She is a master at finding and getting good PR opportunities, and is a favorite of Behind The Veil Viewers. Her original show regarding PR during Covid is one of our most watched shows with over 20,000 views just on YouTube. 

Host: Keith Willard - Keith Willard Events
Co-Host: Marci Guttenberg - An Affair To Remember By Marci
Co-Host: Brooke Logan Stoner - Pride Catering

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

You have your marriage license, but now what? This week, we welcome back Alan Berg, husband, father, son, friend, speaker, author, salesman, marketer, musician, handyman, consultant, and all-around nice guy. 

There is a marriage, a ceremony, and a celebration, but are they the same? Here we examine what it means to focus on you and your significant other, preparing for your life together and the formality of the ceremony. 

The celebration focuses on your family and guests with the help of a wedding planner, location, and your vendors, to put on this magical show to celebrate and commemorate the special occasion. It gives you a glimpse of the details behind the scenes, why it costs more for a wedding, and why hiring friends isn’t always the bargain. Alan will provide two ways to save on your wedding and tips for a long-lasting and happy marriage.

On this show we get into the questions wedding pros should be asking and how to maximize bookings with the right kind of clients!

Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesday, November 16, 2021, @ 2:00 PM EDT - https://www.youtube.com/watch?v=JS1AzsdoFh0

PODCAST SHOW - Available after 5:00 PM EDT in iTunes, iHeart Radio, Spotify, and most favorite podcast players.

BEHIND THE VEIL Show: Winner of 2021 @TellyAwards for best online unscripted series & 2021 @NACE ONE Award for Innovator of The Year.

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#behindtheveil #marriage #wedding #marriagevswedding #keithwillardevents #alanberg #weddingpodcast

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

This Tuesday on Behind The Veil, we will have a conversational approach to scaling an event publication before and during pandemic times. We welcome Julie Novack CEO and Co-Founder of PartySlate to learn more about how she got started, how the wedding and event editorial landscape has changed over the years, and through the current state of COVID, website best practices, and strategies for your brand.

Julie is the CEO and Co-Founder of PARTYSLATE, a photo-rich website where leading event professionals share their work and build their brand. With over 20 years of digital marketing experience with some of the biggest brands in the world, Julie is excited to bring this expertise to the events industry. After she planned 40+ large-scale galas and corporate events. Julie became increasingly frustrated while planning a high-profile cancer research gala, spending hours online looking for ideas and venues, only to find wedding blogs, sterile vendor listing sites, and Pinterest dead-ends. Julie was inspired to set out to create a Houzz-like website to address the $143 billion events industry. Since its founding in 2015, over 15,000 of the country’s top event professionals and venues have uploaded over 1 million event photos to their beautiful profile pages.

Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner for our LIVE SHOW - Tuesday, December 21, 2021, @ 2:00 PM EDT

BEHIND THE VEIL Show: Winner of 2021 @TellyAwards for best online unscripted series & 2021 @NACE ONE Award for Innovator of The Year.

#EventPublication #WeddingPublication #EventsandWeddings #WeddingsandEvents

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

This week we decided to keep in house so to speak.  Host Keith Willard gets real about the struggles he has been going through this last year to keep up with a demanding schedule and his not so great job of being host of a recent episode.  Marci talks about the challenges of weight loss during the pandemic.  Brooke Logan Stoner talks about taking on new challenges.

Host: Keith Willard - Keith Willard Events
Co-Host: Marci Guttenberg - An Affair To Remember By Marci
Co-Host: Brooke Logan Stoner - Keith Willard Events

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

This week we continue our conversation regarding the basics of wedding photography and then dive head first into how businesses can use professional photos to promote their business...including the basics of Sear Engine Optimization.  What is it?  How do you use it?  and does Google really know everything?

Our special guest: Jeff Kolodny, is an award winning photographer who has done for a huge array of clients including Jay Leno’s Tonight Show and NASA. His passion for photography started way back in elementary school and led him to BA in Communications and Photography from the prestigious Adelphi University in New York.

In addition to being an award wedding wedding and event photographer, Jeff has also become a digital marketing expert. His specialty is in the area of SEO website marking. Jeff has received his formal education in digital marketing from FAU in 2019. By using his photography and digital marketing skills, Jeff is able to navigate the world of SEO (Search engine optimization) and SEM (Search engine marketing) resulting on effective online marketing. 

Host: Keith Willard - Keith Willard Events
Co Host: Marci Guttenberg - An Affair To Remember By Marci

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

It is hard to figure out where you should be spending your time.  This weeks guest goes deep into who, what, where, and why!   Skip to minute 40 to hear some of the most interesting info and to get a good laugh!

Julian Smith, receives 2 million+ monthly viewers to her Pinterest Board, and her website is #1 in the world for all of her keywords!! Julianne Smith is a nationally recognized wedding accessory designer, digital media strategist, and small business educator.
Julianne is the owner of The Garter Girl (www.thegartergirl.com), a stylish wedding garter design company she started in 2004 after she couldn't find a wedding heirloom worthy of her best friend. The Garter Girl is known for stylish and meticulously handmade wedding heirlooms that are too pretty to toss. The Garter Girl and Julianne have been featured on NBC's Today Show, Lifetime, The Knot, Martha Stewart, Brides, and Glamour, as well as many top wedding magazines and blogs.
Julianne (www.juliannesmith.com) helps creative small businesses throughout the wedding industry who are struggling and confused with their online marketing. Julianne offers done-for-you services, online courses, and speaking engagements on content strategy, search engine optimization, blogging, and Pinterest. Julianne has spoken at Engage! Summits conference, served as an educator for Be Sage Consulting and been interviewed on countless wedding and event industry podcasts.
Before creating The Garter Girl, Julianne was a political communications strategist, spokeswoman, and media specialist. She worked on Capitol Hill for a member of Congress and served in the White House's administration.
Combining her passion for DC, media, and weddings in 2010, Julianne founded and edited the Washington DC area's top wedding website, United With Love. Julianne built United With Love as a trusted resource and a well-known brand with thousands of readers and sponsors. She sold United With Love in 2016.

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci

No one really wants to talk about the dirty side of throwing an event, but if you don't, it could quickly take a wrong turn!
Many times, it's the first question that planners get from the mother of the bride - "What do the restrooms look like?" ...And for most, thinking about sanitation is not on the top of our list - but it should be!
How we handle trash and restroom needs, can make or break an event.
Since 2020, most of us have had to deal with how to make sure we take care of person to person transmission, but there is so much more to ensuring that your guests feel clean and that doing their "business" doesn't include feeling like the guest needs to hold it until they get home.
This weeks guest, Dr. Nancy Powers, is a holistic physician turned public health safety advisor! Providing portable sanitation for any situation, as project coordinator for Komfort Zone Services, Dr. Nancy advises event directors and project managers on how to safely and strategically host gatherings in these (semi-post Covid) “unprecedented times”
Because you can’t have a successful celebration without successful sanitation! Dr. Nancy Powers has been helping people feel better naturally since 1992.
Join Behind the Veil Show with host Keith Willard, CWP, and co-hosts Marci Guttenberg, CPCE, CWP, and Brooke Logan Stoner
for our LIVE SHOW - Tuesday, November 9, 2021, @ 2:00 PM EDT - https://www.youtube.com/c/keithwillardevents/

BEHIND THE VEIL Show: Winner of 2021 @TellyAwards for best online unscripted series & 2021 @NACE ONE Award for Innovator of The Year.

#keithwillardevents #dirtysecrets #nancypowers #luxuryevents #weddingpodcast #anaffairtorememberbymarci 

Support the show

Behind The Veil Crew:

Host: Keith Willard
 www.keithwillardevents.com
www.instagram.com/keithwillard

Co- Host: Marci Guttenberg
 www.anaffairtorememberbymarci.com
www.instagram.com/anaffairtorememberbymarci