Behind the Video

This week Tim talks about the ins and outs of working with professional actors and actresses. That plus Amazon's baby whisperer, YouTube's subscription options for creators, and the latest independent content news.

On this episode we look at content management systems. Everyone uses Wordpress but is it really necessary? We'll take a closer look. That plus Ray William Johnson's woes with his network continue, the visual effects industry is looking at forming a trade association, and our picks and apps of the week.

On this week's episode we look at the challenges involved with building audience around long form video and audio content. Netflix has got it figured out but what about the rest of us? That plus the SNL archive leaving Hulu for Yahoo, BitTorrent helping market a new movie, and Flipboard's new features help you curate content.

This week Tim reports back from the NAB show, focusing on some of the new gear that should help independent creators do some amazing new things. We also chat about Netflix's strategy for building successful shows, and how the most expensive production gear is probably not always the best thing for improving your craft. All that and more on this episode of Behind the Video!

This week Lon and Tim take a look at podcast hosting: what are your options for audio and video? That plus the Oculus Rift - does it have video potential? Also: top 5 shows, movies, and YouTube videos of the week.

Did you know that brands can get into big trouble with the Federal Trade Commission if you don't properly disclose your relationship as a content creator to the brand? The FTC has issued revised guidelines surrounding product reviews and what creators are required to disclose when receiving product for free. That plus Bernie Su joins Lon and Tim to talk about the Lizzie Bennet Diaries' very successful Kickstarter!

On this episode we get Tim Street's take on this year's South By Southwest exhibition. There are some great shows and innovators doing amazing things that we'll most certainly be talking about in 2013. That plus the demise of Google Reader, the top YouTube videos of the week, and more.

Getting advertisers is easy when you're on YouTube: they do it for you. But what about selling your own ads? This week Lon and Tim look at how to price your content and what kinds of ads to target them with. CPMs, CPCs, Affiliate Marketing, and other topics are covered.

This week we take another look at conferences: which ones should you try to get to? Which ones to avoid? How do you decide what's worth the investment? Answers to those questions and our weekly review of the independent video news.

What a jam packed episode! We lead off with a discussion about NASCAR abusing their YouTube ContentID privileges, followed by some tips from Tim about how to make sure you don't lose potential revenue when your breaking news video goes viral. That plus a look at the business of content creation and some tools you can use to manage your books and keep track of potential advertisers and clients. All that and more on this week's edition of Behind the Video!