Behind the Visual with Mark Hanson

By Mark Hanson

This is a podcast that interviews the people responsible for creating many of the images and videos you see in your world every day. It is a behind the scenes look into what it takes to bring these am... more

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FAQs about Behind the Visual with Mark Hanson:

How many episodes does Behind the Visual with Mark Hanson have?

The podcast currently has 121 episodes available.

Behind the Visual with Mark Hanson episodes:

January 02, 2025 Episode - 116 - Gregg ONeill – Creative Director/Consultant and Copywriter
Another Great Episode where Gregg tells some amazing stories! We start off with his first time working with the great photographer, Walter Ioss and another great one, Greg Heisler. Gregg gives his thoughts on what makes a good photographer and what you need to know to be a good Creative Director. There’s also the story of a shoot for Comcast where two of the actors ended up, later, being the
creator of the show Glee and one of the main actors on Modern Family. We discuss where ideas come from, working with AI, why you should be a student of your craft and much more!
You’re going to love this one!
So take a listen and let me know what you think.
Be sure to Like it, Share, Subscribe and Comment!
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1h 25min
November 17, 2024 Episode 115-Bernie Hogya - Creative Director/Art Director
Have you ever wondered how the “Got Milk?” campaign was started or what it was like to work with the celebrities and the celebrity photographers who helped make the
campaign? Well, Bernie Hogya can tell you all about it because he was there from the beginning, all the way to the last frame. And that campaign reversed a 30-year decline in milk sales and became a pop culture phenomenon.
In his career, he has worked with celebrities like Taylor Swift, Elton John, Van Halen, Tom Brady, Steven Tyler, Harrison Ford, The Rock and so many more. He also worked with photographers like Annie Liebowitz, Richard Avedon, David LaChapelle, Herb Ritz and more. Bernie is one of the elites when it comes to being an Art Director and Creative Director in Advertising. Led creative on The Foundation For A Better Life, cited by the OAAA as “The most successful public service campaign in the history of outdoor advertising.” We discuss his band in High School being the first Kiss tribute band ever, how he started out working at Marvel Comics and
hid names of friends in the pages of the comic books, what it took to get Annie Liebowitz to agree to be the first “Got Milk?” photographer and what her process is like for a shoot. He also has some great advice for up-and-coming
art directors, or anybody really, and we talk about what he’s doing now, plus so, so much more. There are some really great stories and behind the scenes information in this episode.
So take a listen and let me know what you think.
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1h 38min
October 16, 2024 Episode 114 -Priyanka Patill – Sr. Art Director FCB Health
How did Priyanka get from Mumbai, India all the way to NYC? Listen to this episode to hear about her wonderful journey. We also discuss how Personal work can really
help in keeping you fresh for client work and what ways Priyanka goes about doing that. She has some advice for anyone who is hoping to become an Art Director, what her walk up music would be and we hear about a life changing event for Priyanka that helped her along her journey.
So go take a listen and let me know what you think.
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59min
September 23, 2024 Episode 113 - Leann Arthur - Art Director for Rotary International
Let’s talk about strange prop request that must be fulfilled in a short period of time! That’s exactly what we will do while chatting with Rotary International Art Director
Leann Arthur. We also talk about a very interesting assignment she had while working as a photographer for a small West Virginia newspaper, what it was like working for a cruise line that had her going to Alaska, a shoot that halfway around the world for Rotary International and so much more, including advice for me on where to go when visiting Hawaii for the first time.
So go take a listen and let me know what you think.
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1h
May 13, 2024 Episode 112 - Kim Baskinger - Freelance Creative Director
How did the San Francisco 49er’s mascot become part of Kim’s most fulfilling project in advertising? In this episode we hear how! We also hear about Kim’s dream job,
how she finds director’s and photographers, her thoughts on doing treatments for jobs, why she loved working at BBDO, how Vayner Media (Owned by Gary V) is a different type of agency, the first time she saw her work out in the world and what spaghetti had to do with that, as well as what she thought about working at Hasbro and so much more!
There are a lot of great stories in this episode and some wonderful information if you are a photographer, director or creative director.
So go take a listen and let me know what you think.
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1h 5min
February 12, 2024 Episode 111 - Monica Zaffarano – commercial advertising print and video content producer
How did a Burlesque show lead to Monica Zaffaron becoming a producer? In this episode we hear how the woman responsible for Trybe Production Collective started off as a dancer, model and actor and made a living at it for four years in Europe as well as some time in America. She talks about what it was like being on German TV, touring Germany as a singer in a band, and the time she faked played bongos for a tv appearance where a very popular American actress sang on a German TV show. We also discuss a shoot she had with Elton John and Dua Lipa, her favorite thing about this business and her advice for new producers, or literally anyone in this industry.
There are a lot of great stories in this episode and great information for anyone who wants to be a producer.
So go take a listen and let me know what you think.
Be sure to Like it, Share, Subscribe and Comment!
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1h 16min
December 04, 2023 Episode 110 - Julie Rosenoff - Senior Art Producer/Photo and Art Consultant
Until very recently Julie was the Managing Art Producer at Havas in NYC, so she has a lot of wonderful stories! We talk about her time in Italy where she was taken to a room with no windows and questioned as she was trying to fly out of the country, her favorite shoot which was for Jaguar, producing her first big shoot for Volvo with basically no help or experience. We chat about how she grew up knowing she wanted to be in advertising and what she did to make that happen. Julie also discusses how she finds photographers for shoots and what needs to happen for her to put a photographer in the mix for a shoot and we discuss a
few of the celebs she has met along the way. There are a
lot of great stories in this episode and great information for anyone who wants to be an art producer and for photographers
So go take a listen and let me know what you think.
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55min
October 31, 2023 Episode 109 - Courtney Swift-Copeland – Owner/CD @ Salt Paper Studios
Courtney tells us how she created the successful production studio Salt Paper Studio and the meaning behind the name. We discuss one of the coolest things to happen to her, which involves Adobe, what unusual thing would be in the rider of her contract (I stole this question from my friend who does the Rocker Dog Podcast – Go listen to it). We also talk about how she finds new clients, what new service they are going to start offering next year and how she got from Delaware down to the Carolinas. I had a lot
of fun talking with Courtney and I think you will really enjoy this episode.
So go take a listen and let me know what you think.
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1h 5min
October 16, 2023 Episode 108 - Nina Millane – CEO – Photo/Video Producer @ The New Black Creative
Nina started out in her early teens as a booker for punk rock bands, so she always had the spirit of a producer and entrepreneur. In this episode we talk about the model with no shoes, none at all! We also discuss how she started as a photo studio manager which led to her eventually starting her own production business. There are stories of difficult shoots, one involves large fires in the Pacific Northwest, favorite shoots, shoots with kids and babies, dream clients and much more!
I know you will love hearing these stories and can probably relate to more than one situation!
So go take a listen and let me know what you think.
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52min
October 04, 2023 Episode 107 - Mike Bilbrey, Producer at Leo Burnett
There are so many good things on this podcast, I don’t know if I can list them all here. Mike talks about the time he was in Italy and a 10-foot wall of dirt magically appeared overnight in front of the photo-shoot location and what they had to do to have it removed so they could shoot. We discuss how his career path went from going to Seminary school to almost becoming a history teacher to ending up as an art producer at Leo Burnett, working on many of the Iconic Marlboro Country ads, including one in Paris, the famous photographers he has worked with including Herb Ritts, Annie Leibowitz and many more. There is also the
story of the famous actor that hung up on Mike as soon as they heard his name and how he handled that, his advice to new photographers and art producers and so, so much more. I know you’re going to love this one.
So go take a
listen and let me know what you think.
Be sure to
Like it, Share, Subscribe and Comment!
...more
1h 20min

FAQs about Behind the Visual with Mark Hanson:

How many episodes does Behind the Visual with Mark Hanson have?

The podcast currently has 121 episodes available.