Being a Clarity Champion on a Senior Leadership Team at a Fast Growing Church with Kasey Husen

Thanks for joining this week’s unSeminary podcast. We’re talking with Kasey Husen, the Executive Director of Communicatons and Events at Crossroads Christian Church in Corona, California.

Kasey talks with us about the importance of having a Communications Director at the senior leadership level at your church. Beyond branding and marketing, Kasey shares how they can create engagement and clarity to help your church win.

* The role in the church. // Early on in her time on staff at Crossroads, Kasey served as admin to the worship pastor. From her seat she continually observed a problem with announcements not creating the engagement desired, as well as their cutting into the sermon time. Ultimately she was able to bring organization to that area, eventually leading to her becoming the Executive Director of Communications and Events. Now her primary responsibility is to find clarity in all things and make it transferable to the staff to take action.

* Drive for clarity. // Lack of clarity is a major barrier for winning. Churches seem to naturally drift into doing a lot of things that require attention from the staff, the budget, and the congregation in order to be successful. And yet ministry leaders are disappointed with the outcomes. Kasey’s drive for clarity ensures that Crossroads and its ministry teams are winning at the goals they work toward.

* Ask questions and speak up. // Kasey says that her primary role as the clarity champion on the executive team has to be fully embraced by the whole executive leadership. They all have to want to provide clarity to people outside of the room where decisions are made (ie – to other staff and congregation). The role of the communications director requires a lot of question-asking, speaking up, and acting as air traffic controller. They are often the canary in the coal mine and see the needs of all of the different ministries within the organization.

* Part of the senior leadership team. // For most churches, the executive team is the one making the strategic decisions each week. But a lot of the leaders forget that the conversations and decisions being made in those meetings result in the need to collaborate with other ministry leaders outside of that room. Having your communications director in your decision-making meetings can give you an early opportunity to talk through the barriers you need to address to get the people outside the meeting to embrace your decisions.

* Building trust. // Managing the challenge of what to announce from the stage is a continual tension to navigate. Ask questions of your senior leadership to discern what’s most important to them and what they’ll be most disappointed about if there’s a lack of engagement. Communications directors need to learn to lead up to the executive leadership in the church. But Kasey stresses that before providing critical feedback, first you need to build relationships and trust, reiterating that you are on their side and are committed to supporting their God-given vision for the church.

* High engagement opportunities. // In Crossroads’ pursuit of clarity and helping their teams hit their overarching goals, the church works to pair ministry opportunities with major initiatives or messages each week. This often creates the highest engagement because the announcement is getting multiple impressions and moving the hearts of the congregation to action in multiple ways throughout the service.

You can learn more about Crossroads Christian Church at www.crossroadschurch.com and <a href="mailto:kasey@crossroadschurch.