Not every 21 year old can start a blow-dry bar empire, let alone create a new market category in an age-old industry. For Devon Brooks, it came down recognizing a problem and providing a solution through simplification.   “We didn’t realize it at the time, but we had really defined a new market sector. For us, it was really about identifying the need.”   Devon accomplished international success as the Founder of Blo Blow Dry Bar. With over 90 locations in 4 countries, Devon grew her innovative hair styling empire through strategic partnerships with brands like Mattel and Gwyneth Paltrow. Devon is also the Co-Founder and CEO of sphereishere.com, a world class coaching company you can sign up for today. On top of being an entrepreneurial powerhouse, she is a socially conscious activist who is passionate about giving a voice to those who have experienced trauma. In early 2017, Devon built baberally.org as a digital information platform for women to share their experiences and gain resources on sexual trauma.   In this week’s #StartupPodcast, host Rivers Corbett talks to Devon about identifying market gaps and how she’s using business as a medium for positivity and change.