The Tactical Leader

Being Authentic and Vulnerable When Marketing


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“Identify starts with identifying who you are. It helps you triage your branding, your awareness, and your marketing.” – Zack Knight



In today’s solo episode, I reflect on Amanda’s branding and how important it is to be consistent with your messaging. She shares her journey of self-mastery, which was not easy. I find this to be a powerful message because it reminds me that branding takes time and effort to create a successful identity.

[00:01 - 03:03] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
  • If you haven’t listened to last Monday’s episode, check it out! 
  • Head over to myvoicechallenge.com to register for a free podcasting workshop! 

[03:04 - 04:26] Being Authentic and Vulnerable When Marketing

  • Listen to speakers who are knowledgeable and get inspired
  • Storytelling is a powerful tool
  • Connecting with people on an emotional level
  • Amanda’s emphasis on the importance of being authentic and vulnerable when marketing

[04:27 - 07:27] Closing Segment

  • Closing words and reminders
  • To find out more about Amanda’ tips to figure out who you are and are going to be, come and listen this Friday!
  • Head over to myvoicechallenge.com to find out how you can discover your voice, claim your independence, and build that thriving business that you've always wanted!

 

Key Quote:

“Storytelling becomes powerful because it turns into not just, “Hey, here's what I went through, but here's what I did.” – Zack Knight 

 

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Tactical Leadership is brought to you by Knight Protection Services. A veteran-owned and operated company, with extensive experience in risk assessment and crime prevention. Find out more by visiting  https://knightprotectionllc.com/

If you want to learn how to build a better business, check out my website at Beatacticalleader.com. You can connect with us on LinkedIn, Instagram, or join Our BATL Space and become part of the community.


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The Tactical LeaderBy Zack A. Knight

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