Liz is the head of marketing at Hetz Ventures and a long time marketing pro, leading marketing since the early 2000's through today. In this conversation we dove into what being an authentic person online is like, how it feels and how to 'do it'. 

Liz sheds light on what it was like in the earlier days of social media and why things have shifted from being authentic and a 'person' online to being a 'persona'.

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