You need to understand your pillars before you can build your personal brand... "I'm no longer going to prioritise other people's needs, want and desires over mine. I'm no longer going to allow people's voices to be heard when they're speaking their rubbish and crap about feeling attacked and me silence mine when that wasn't the case. ” - Tru Powell (Want to read a full written for reading transcript version of this episode? Download it here.) Who is Tru Powell? In his own words, Tru is a multi-award winning creative entrepreneur, publicity coach and personal brand strategist passionate about supporting entrepreneurs cultivate their personal brands through the power of press and PR. Tru is also a proud father and husband whose family very much comes as a package deal in his brand. He's an activist as well as an advocate for the performing arts, and prides himself on helping others to reach their full potential. Tru speaks to the process of personal branding When it comes to personal branding, many don't truly understand what it actually means. Tru talks us through it in great detail, sharing his own experience with growing a strong personal brand, and the benefits of ensuring you do it the correct way, using authenticity at your core. After listening, you'll undoubtedly have a better understanding of how you should approach your brand, and what pillars you want to be known for!   The importance of understanding the difference between friends and acquaintances At one point in this conversation, Tru shares with Sope a story about a moment in which he learned who his true friends were. It's a story that many of us will probably find very relatable. After listening to it, you'll most likely feel more empowered to continue to lean into your truth, and the difference it can make for the wider community you're serving. Key leadership learning moments   01m30s - The come up as one of seven in Birmingham poverty 08m30s - Making a choice to overcome struggles 12m00s - Key lessons including patience 22m07s - How Tru's personal brand came to be  27m15s - Dealing with judgement 32m32s - Tru's advice on personal branding 38m23s - Tru's work in awards 41m44s - Platforming others 48m30s - Young kids and personal brands 51m31s - The status of the current singing career 52m54s - How Tru defines leadership   Useful links and shout outs in the episode Tru's website Tru's Twitter Marcus Rashford mural Key Person of Influence Follow the podcast   If you've just stumbled across this podcast episode by chance, please do click here to follow it so you never miss a future episode. If you want to learn more about this podcast, and myself, Sope Agbelusi, you can do so using any of the below links. Connect with Me Website Instagram  LinkedIn  Twitter  Email: [email protected] I am always keen to hear your thoughts and connect with the community of listeners. If you have any comments, feedback or thoughts, please drop me an email at https://mindsetshift.co.uk/#ask-me-anything