Charde Smith is no newcomer to the beauty industry. Before founding Triple Eight Consulting during the height of the COVID-19 pandemic of 2020, she was the co-owner of a successful beauty bar in Manhattan. Rather than give up when social distancing took effect, Charde took the downtime to do some self reflection and think about what she really wanted as a woman, entrepreneur, and professional in the beauty industry. During a two-week hiatus, Charde realized that her next business venture was one that she was already doing--giving strategic brand advice to professionals in the beauty industry and beyond.