being humn

Passion isn’t enough—nonprofits need clarity to connect with donors and grow their mission.

In this full episode of Being HUMN, Rob and Curt share how nonprofits can use the StoryBrand framework to craft brand scripts that resonate with both their mission audience and donors.

They explore:

• Why nonprofits struggle to communicate clearly
• How to avoid “we need money” messaging that pushes donors away
• The role of mission, donor, and public brand scripts
• How empathy and clarity build lasting donor trust
• Practical ways to align teams, boards, and communications

👉 Learn more about building clarity and traction at gowithhumn.com

Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

• Why nonprofits need mission and donor brand scripts
• How to avoid making donors feel like ATMs
• The balance between passion and clarity in messaging
• How to engage donors authentically and build community

 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

Clarity builds trust—and trust builds business.

In this full episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

• The StoryBrand process and why most companies skip empathy
• How to create “laser-focused” messaging that connects
• Why no brand survives first contact with customers
• The Product Validation Funnel and finding traction quickly
• Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

Clarity builds trust—and trust builds business.

In this episode of Being HUMN, Rob and Curt talk with Josh Barker, CEO of City Innovations and Founder of Traction Labs, about why early traction starts with empathy and messaging clarity.

They explore:

• The StoryBrand process and why most companies skip empathy
• How to create “laser-focused” messaging that connects
• Why no brand survives first contact with customers
• The Product Validation Funnel and finding traction quickly
• Why narrowing your message feels hard but pays off

👉 Learn more about building clarity and traction at gowithhumn.com

Struggling with SEO that doesn’t drive results?

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to uncover the new rules of SEO in the age of AI.

Jake shares how AI, authority, and authenticity are reshaping search, why clarity beats clicks every time, and practical steps you can take to boost your ranking and conversions. From StoryBrand messaging to avoiding “conversion killers,” this conversation is packed with insights every business owner and marketer needs.

Chapters:
(00:00) Welcome to Being HUMN + Introducing Guest Jake Britton
(01:24) From Craft Beer to WiseBear Creative: Jake’s Story
(04:52) Why SEO Is Like an Investment, Not a Quick Fix
(07:14) AIO (Artificial Intelligence Optimization) Explained
(09:21) Google’s Updates: How AI Detects Fluff Content
(12:04) Writing for Humans + AI: The New SEO Balance
(14:21) Authority + Credibility: Building Trust Online
(16:35) SEO Meets StoryBrand: Traffic vs. Conversions
(19:43) Real Client Case Study: Doubling Conversions in 30 Days
(22:27) Getting Better (Not Just More) Leads with Clear Messaging
(26:32) Practical SEO Tips: Speed, Structure, Interlinking
(30:48) How to Audit Your Website and Improve Rankings
(33:11) Why 30% of Users Already Use ChatGPT for Search
(37:21) StoryBrand Framework for Landscapers + Service Businesses
(41:11) HUMN x WiseBear SEO + Messaging Partnership
(42:52) Final Takeaways: Clarity Beats Clicks Every Time

👉 Learn how to structure your website, write content for both humans and AI, and finally turn your traffic into paying customers.

🔗 Resources:
HUMN: gowithhumn.com
WiseBear Creative: WiseBearCreative.com

#MarketingStrategy #Stor

SEO has changed more in the last two years than ever before.

In this episode of Being HUMN, Rob and Curt sit down with Jake Britton, Founder of WiseBear Creative, to unpack how AI, search engines, and StoryBrand are reshaping the way businesses connect with customers.

You’ll discover:
✔️ Why old SEO tactics (like keyword stuffing) no longer work
✔️ How AI tools read and rank content differently today
✔️ Why clarity and StoryBrand messaging drive conversions more than clicks
✔️ Practical examples of turning traffic into real leads and sales
✔️ Why “fluff” content is being penalized and how to structure for impact

Chapters:
(00:00) Welcome to Being HUMN with Rob and Curt
(00:38) Guest Intro: Jake Britton of WiseBear Creative
(02:10) How SEO Has Changed in the Last Two Years
(04:19) AI and the Future of Search Optimization
(06:45) Why Structure and Scannability Matter for Content
(09:17) StoryBrand: Clarity Over Clicks
(12:32) Turning Blog Traffic Into Real Conversions
(15:04) The 5-Second Rule for Websites That Convert
(17:42) Technical SEO: Site Speed and Mobile Experience
(20:13) Avoiding the Wall of Text Syndrome
(22:45) Writing to Answer Real Customer Questions
(26:04) How StoryBrand Doubled Client Conversions in 30 Days
(30:11) Balancing AI Tools with Human Touch in Marketing
(33:29) Why Fluff Content Gets Penalized
(36:42) Plumbing Example: Answering for Different Demographics
(40:12) Where to Find Jake Britton and WiseBear Creative
(42:03) Closing Thoughts: SEO as a Long-Term Investment

👉 Learn more about scaling your brand with clarity and traction at gowithhumn.com

#HUMN #SEO #MarketingStrategy #StoryBrand #WiseBearCreative #DigitalMarketing

If your website talks more about you than your customer, you're losing business. In this episode of Being HUMN, Rob and Curt break down the five biggest messaging mistakes they see brands make (and how to fix them using the StoryBrand framework).

You’ll learn:
- Why “talking about yourself” drives customers away
- The power of the problem–solution–result framework
- How to align your internal team around one clear story
- What to fix on your website in the next 10 minutes
- How to stop wasting money on random acts of marketing

🎯 This video is for small businesses, brand leaders, and marketing teams who want to actually connect with their audience—and drive results.

👉 Take the free brand messaging assessment at gowithhumn.com

📥 Ready for a consult? 
Let’s grab coffee.

#StoryBrand #MarketingStrategy #BrandMessaging
#BeingHumanPodcast #SmallBusinessMarketing

This Being HUMN Episode Highlight comes from Episode 1: The 5 Biggest Marketing Mistakes, where Rob and Curt reveal why so many marketers waste money chasing tactics that don’t work.

They discuss:

• Why desperation-mode marketing never delivers
• The problem with chasing “silver bullet” solutions
• How empathy and insight should guide your strategy
• Practical steps to focus on tactics that actually drive growth

👉 Learn more about building strategy-first marketing at gowithhumn.com

In this Being HUMN highlight, Rob and Curt explain why empathy is the real pattern-break in crowded feeds—and how acknowledging a customer’s pain earns permission to share your solution. They show practical ways to weave empathy into headlines, intros, and calls-to-action so your message feels relevant, not salesy. 

👉 Ready to build empathy-first messaging that converts? Visit gowithhumn.com.

Most businesses don’t fail because of bad products—they fail because of unclear marketing. In this debut episode of Being HUMN, Rob and Curt share the five biggest mistakes companies make when trying to connect with customers.

They reveal how the StoryBrand framework shifts the spotlight away from the company and onto the customer, why “random acts of marketing” waste money, and how to align your entire team around one clear message.

Chapters:
(00:00) Welcome to Being HUMN with Rob & Curt
(00:42) The 5 Key Marketing Mistakes Businesses Make
(02:57) StoryBrand: Making the Customer the Hero
(06:13) Why Businesses Struggle to Focus on One Problem
(08:47) Random Acts of Marketing: Wasting Time and Money
(11:30) Disconnected Tactics and Burnout in Teams
(13:42) Why Sales, Marketing, and Leadership Tell Different Stories
(16:55) The Cost of Information Overload in Messaging
(19:23) Customer Feedback Loops and Staying Aligned Over Time
(22:18) Why Generic Messaging Doesn’t Work in the Age of AI
(25:04) Building Emotional Connection Through Tone and Voice
(28:39) Authenticity vs. Confusion: Why Clarity Wins Trust
(33:57) The Role of Empathy in StoryBrand Messaging
(36:33) Empathy + Credibility: A Formula for Trust
(40:14) Why More Traffic Isn’t the Answer Without Conversion
(43:10) The 3-Step Plan Every Website Needs
(46:26) Calls-to-Action That Convert vs. Confuse
(47:28) A Simple Self-Assessment to Evaluate Your Marketing
(49:25) Why Being HUMN Matters More Than Ever

👉 Learn how to simplify your brand story, build trust through empathy and credibility, and create messaging that actually drives growth.

🔗 Resources:
HUMN Free Assessment: gowithhumn.com

#MarketingStrategy #StoryBrand #BusinessGrowth #BrandClarity #Entrepreneurship #BeingHUMN #MarketingMistakes