being humn

Nonprofit Messaging That Drives Mission and Donations


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Nonprofit leaders often struggle with fundraising and messaging—but the solution may be in clarifying your story.

In this episode of Being HUMN, co-hosts Curt and Rob break down how nonprofits can apply the StoryBrand framework to both their mission and donor audiences. They share practical tips to avoid common mistakes, build stronger connections, and grow both support and impact.

They cover:

  • Why nonprofits need mission and donor brand scripts
  • How to avoid making donors feel like ATMs
  • The balance between passion and clarity in messaging
  • How to engage donors authentically and build community

 👉 Don’t miss the full episode release on October 14! Subscribe now so you can catch the entire conversation when it drops.

👉 For more resources, visit gowithhumn.com

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being humnBy Rob and Curt