Being in Business

In this episode of Being in Business, I'm breaking down how to run a Black Friday and Cyber Monday promotion that drives sales without destroying your margins. 

We walk through who's most likely to buy, when to start your promotion, and how to design a deal that fits your brand and your numbers, as well as:

• The two core buyer groups to plan for

• Why expecting Black Friday ads to convert cold audiences instantly often backfires 

• Timing guidance

• How to prevent “I’ll wait for a better deal” hesitation 

• Choosing one primary goal for the promotion

• Running the real calculations

• Brand-safe alternatives to deep discounts

• What to do now

Shopify's 2025 BFCM Data: https://www.shopify.com/news/bfcm-data-2025

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

ChatGPT Ads are officially rolling out, and this isn’t a “someday” conversation anymore. It’s happening.

In this episode, I break down exactly what we know so far about ChatGPT advertising. Where ads will actually appear inside conversations, who will see them, when they’re launching, and why this move was inevitable for OpenAI. 

We’ll talk about why this could become one of the most intent-rich ad placements advertisers have ever had access to, and why it also carries a serious trust problem if it’s handled poorly.

I’ll walk you through the guardrails OpenAI says they’re putting in place, how this compares to Google, Meta, and Amazon ads, and what advertisers should (and shouldn’t) be doing right now if they want to be ahead of this shift instead of reacting late.

This isn’t hype, but it’s not a revolt either. It’s a clear-eyed look at what ChatGPT ads could become, where the risks are, and how smart advertisers should be thinking about this channel before it gets crowded and expensive.

In this episode, we cover:

• Where ChatGPT ads will show up inside conversations
• Who will see ads (and who won’t)
• When rollout is expected and who has access right now
• Why ChatGPT ads are pure bottom-of-funnel intent
• The trust and personalization line OpenAI has to walk
• How advertisers should prepare without pulling budget from Meta

If you’re an advertiser, marketer, or business owner even thinking about ads in the future, this is one to listen to now, not later.

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

You’ve read the mindset books. You’ve optimized your calendar. You’ve even flirted with biohacking. But you’re still tired. Still wired. Still wondering why you can’t just feel better.

This episode is the nudge you didn’t know you needed.

Dr. Kokes (AKA Dr. Nikole MacLellan), naturopathic doctor and nervous system whisperer, joins me to talk about the real root of burnout in high-achieving women. Spoiler: it's not your lack of willpower, it’s your biology waving a white flag.

If you’ve ever felt like you’re doing everything right and still feel off… listen to this.

Inside this episode, we get into:

• redefining elite performance beyond athletes
• common patterns of overload, gut issues, and nervous system dysregulation
• recovery as a cycle: when to push and when to walk
• cognitive load, brain fog, executive function strain
• how hydration and minerals reduce pain and improve energy
• cortisol vs adrenaline and the sugar craving loop
• CO2-tolerance breath work and micro-dosed calm
• choosing quality supplements and therapeutic dosing
• protein goals that fit real life and digestion
• trusting intuition, setting clear goals, and informed consent in care

Connect with Dr. Kokes on Instagram: https://www.instagram.com/sportsdockokes

Book with Dr. Kokes: https://www.proactiveperformance.ca/naturopath/nikole-maclellan

Urban Retreat in Halifax January 2026: https://www.instagram.com/p/DR93TffEeKx/

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

In this episode we call out the hidden reason strong businesses stall: a lack of stabilization. We share how predictable revenue comes from systemized fulfillment, steady visibility, and a rinse-and-repeat sales framework you can run without burning out.

• why stabilizing beats constant pivots
• fulfillment systems, boundaries and SOPs
• marketing rhythms and sustainable visibility mix
• portfolio thinking for channels and content
• sales frameworks, qualification and follow-up
• leadership, decision speed and identity work
• nervous system safety and holding higher revenue
• how to assess capacity after record months
• when to add ads and when to stay private
• proof points from three stable revenue years

If this speaks to you, the next cohort of the Profit and Freedom Business Mastermind, is the Metamorphosis track which is specifically for people who are 150k to 400k a year in business. Find out more about this track here: https://docs.google.com/document/d/1YAh-MBkyo3IdQ32_LeazDW3YIQT6jqCDuhlcpqKQqQk/edit?usp=sharing

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

I deleted social apps for a weekend and watched focus, calm, and creativity return. In this episode we explore dopamine spikes and ditches, ADHD, hormones, and why real freedom might mean being offline by design. More moments we explore:

• dopamine-driven feeds and the attention ditch
• ADHD novelty seeking and focus trade-offs
• pre-smartphone routines vs modern overload
• a weekend detox experiment and results
• nervous system calm and body awareness
• productivity without pressure and longform reading
• redefining freedom beyond constant availability
• boundaries, second phone, and app-free windows
• starting small: micro-detox and accountability
• simplifying communication channels for sanity

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Break the six-figure stall by fixing capacity leaks, pricing with real data, and turning sales into service. Boundaries, time tracking, simplified offers, leverage that fits, and magnetic positioning build a business that scales without frying your nervous system.

In this episode we break down:

• why blurry boundaries drain energy and profit
• how to find your true hourly rate
• simplify and specialize offers for scale
• low‑lift leverage before launching courses
• craft positioning that feels psychic to ideal clients
• sell with clarity and empathy, not pressure
• refine systems instead of burning it all down

You can find my mastermind offering at caleydimmock.com/mastermind

And please follow and subscribe to this podcast (and if you could rate it as well, that's a huge help!)

And finally, I always love a DM to tell me that you've listened and what you took away from it.

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Creating a new offer doesn’t have to feel like throwing spaghetti at the wall. Some of the world’s most successful brands have already done the heavy lifting for us. 

In this episode, I break down three strategies you can steal from Netflix, Apple, and Peloton to design offers your clients can’t stop buying.

You’ll learn:

• Why Netflix proves you should evolve your delivery, not your promise
• How Apple builds an ecosystem that keeps buyers coming back
• And the Peloton move that turns ordinary ideas into category-defining offers

Whether you’re a coach, consultant, or service provider, this is your shortcut to building offers that actually sell, without burning yourself out. 

Join the waitlist for the Profit and Freedom Business Mastermind: https://caleydimmock.com/mastermind

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Most online entrepreneurs struggle to break through the $5k monthly revenue ceiling due to fundamental issues with pricing, boundaries, selling comfort, positioning, and environment... not lack of talent or effort.

In this episode we cover:

• Pricing too low and fearing rate increases even after proving your value

• Giving detailed strategies for raising rates with both existing and new clients

• Setting clear boundaries around scope of work and charging for anything extra

• Understanding why selling feels uncomfortable and how to reframe it as simply informing and inviting

• Creating relationships intentionally with people who expand your vision

• Finding the right niche balance, specialized enough to be seen as an expert but broad enough to have sufficient clients

• Positioning yourself as a specialist publicly while potentially offering additional services to existing clients

If you found this episode helpful, please hit subscribe or follow and rate this podcast. It would mean the world to me!

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock

Don't want to be chained to your business? 

In the first episode of Being in Business, Caley shares why she doesn’t want to be doing what she’s doing now in 10 years, why that’s not a failure, but the natural evolution of entrepreneurship, and how entrepreneurs can evolve from personal brands into equity-driven ventures.

This is a conversation for established online business owners who are starting to think beyond personal brands and cash-flow machines, toward building true equity engine businesses that create wealth and freedom without requiring constant presence.

You’ll hear Caley’s unfiltered thoughts on:

• Why online business success is just the beginning, not the end goal
• How to leverage holding companies, retained earnings, and structure to build long-term wealth
• The shift from personal brand reliance to equity-driven, sellable businesses
• Why entrepreneurs are craving offline ventures and real human connection in the age of AI
• How to navigate business growth while staying true to your values in a flawed system

Whether you’re scaling past six or seven figures or still dreaming of your first hundred thousand, this episode will expand your vision of what’s possible when you start thinking forward.

Enjoyed this episode? Come tag me and say hi on Instagram to let me know: https://instagram.com/cjdimmock