“It (cause marketing) highlights what impact an organization can make, whether it's small, medium, large, whatever size the business, there's always something you can do to further a cause.” - Zack Knight

Welcome to this solo episode Tactical Leader! In today’s episode, I ponder about the invaluable principles shared by Marilyn Pearlman from my interview, the ways she highlights the significance of having a cause, fostering being purpose-driven in strategizing, and utilizing cause marketing in creating an impactful business.

Main takeaways:

The great impact of establishing a cause in the organization - no matter the scale - affecting the employees to the customer base

How intentionality is often overlooked in sustaining course of action

Check out full show notes by clicking “Episode Website” below.

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