Today we are going to talk all about being intentional. I’m not a “new year, new me” person, but I do feel like at the beginning of a new year there is a lot of intentionality, goal setting, and system integration which I am all here for. So let’s talk about being intentional with your content!

Topics discussed in this episode:

* Why you have to be intentional with your content, especially if you’re a heart-centered entrepreneur

* The update to Britney’s content landing formula and the two questions you need to ask yourself regarding your content

* A steady flow of cash vs. big cash jump periods and how to know what’s right for you

* Why you shouldn’t aim for viral content if you need new clients

* The three steps to signing new clients

* Focusing on the things you can control to create attainable goals in your business

Quotables:

Your content isn’t a maybe, it’s about you making money.

Britney Gardner

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It isn’t optional to create content creation in today’s age.

Britney Gardner

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The viral content is not the content that’s going to bring you a ton of clients.

Britney Gardner

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Visibility, plus strategy, plus consistency equals money.

Britney Gardner

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Unless you are addressing a problem your clients have or you are delivering a result that they do want and haven’t yet achieved, you will not keep their attention

Britney Gardner

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Resources Mentioned

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Sally Hogshead

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The Biz GPS Intensive is the best way to get that 30,000-foot view of your business–and a concrete plan for the next six months.

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